The Way She Wears: Jude Salem, Communication Manager

Style is rarely just about what you wear, but how you wear it. The attitude, the instinct, the way pieces come together without feeling overthought.

The Way She Wears (TWSW) is our way of spotlighting women whose style feels personal, intuitive, and entirely their own. Not trends, not formulas, just a point of view.

Our third guest is Jude Salem, Dubai-based Communications Manager and tastemaker, whose approach to fashion is so inspiring, mixing staples with edgy pieces, always with style. We fell in love with her effortless vibes and looks (most of which we def pinned on our inspo board.)

Meet Jude.

“Jude’s ID”

Jude Salem, Moroccan/Jordanian, Communications Manager

⁠When did you know you’d be working in fashion?

Probably when I watched the opening scene of The Devil Wears Prada and thought ‘yup. That looks about right’. I have no idea why that scene stuck with me for so long but it really did. I think I manifested it subconsciously as a kid and then one day I realized it was my reality.

Who are you fashion icons?

For me, what I love about fashion is that it should be individualistic and really represent you. I feel like Jane Birkin is such a good example of that. She was just being herself and is now a renowned fashion icon, but she wasn’t trying to be. I love when I see someone dressing completely as themselves – it could be a famous actress, a girl I find on Instagram, or a woman I cross in the street. I feel like as long as you’re authentic, you’re killing it.

"I feel like as long as you’re authentic, you’re killing it. "

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What are 3 brands you could wear forever?

Valentino of course! Lol. Beside that, I feel like my style is always just changing and really depends what kind of headspace I’m in. To be honest, I do love having just good basics that make me feel comfortable. I do love brands like Khaite, The Row, Celine, Jil Sander – I just feel like you get pieces that you will love and keep wearing over and over again.

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4 staples everyone should own?

Of course, a great pair of denim that makes your bum look good (hehe), and then I repeat white and black t-shirts all the time. White and black tank tops are usually the starting point for whatever I wear. I think everyone does need one flattering black dress, and a beautiful timeless coat.

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What are the regional brands you love right now?

I love Be Indie, Nafsika Skourti, Zyne and Bil Arabi jewlery.

⁠Your most special fashion possession?

Everything my mom has ever given me (or I’ve taken without her knowing). She has such good taste and going through her wardrobe is just unbelievable because she has all kinds of pieces for any occasion. Even now, all these years laters, whenever I wear something of hers I get a compliment.

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A piece worth investing in?

For me I do love a bag. I am a sucker for a huge bag – I have a huge Balenciaga City bag that has been with me through everything the last 10 years. I still carry it and people love that it looks destressed – and I always joke like it really is stressed because it’s had to stick by me through some crazy times. I do love a Bottega Veneta Andiamo too – I am a sucker for a big bag honestly.

Your current favourite song, book or tv show?

Asking a libra their favorite anything immediately sends them into a panic. I love music, books, films, so choosing one is impossible. At the moment, I am re-watching a lot of Wes Anderson films, and listening to a bunch of random music, from The Smiths to Sombr, to the Cranberries, to Kid Cudi. Make it make sense lol.