The Way She Wears: Dania Sawedeg, Fashion PR And Co-Founder Of Kamushki

Style is rarely just about what you wear, but how you wear it. The attitude, the instinct, the way pieces come together without feeling overthought.

The Way She Wears (TWSW) is our way of spotlighting women whose style feels personal, intuitive, and entirely their own. Not trends, not formulas, just a point of view.

We begin with Dania Sawedeg, Dubai-based fashion PR and co-founder of jewelry brand Kamushki, whose approach to dressing feels as considered as it is effortless. We fell in love with every single outfit she would post on her stories, and we asked if she could send over her #MirrorSeflies, cause honestly.... just keep reading and you'll understand. We want it all!

WHO ARE YOU?

Dania Sawedeg, Libyan, PR @Z7 & Co founder of Kamushki Studio
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WHEN DID YOU KNOW YOU'D BE WORKING IN FASHION?

I've always loved fashion and art, but I never thought they could be a career — I’d always treated them more like hobbies. I started out studying International Relations, but after the revolution in Libya I gradually lost interest in politics and fell in love with communications. That shift led me to change my major after about 2.5 years.

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WHO ARE YOUR FASHION ICONS?

My mother and sisters.

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WHAT ARE 3 BRANDS YOU COULD WEAR FOREVER?

Three is not enough but for sure Alaïa, Khaite, and anything vintage Jean-Paul Gaultier.

FOUR STAPLES EVERYONE SHOULD OWN?

A white T-shirt, a pair of black ballerina or loafers and an oversized blazer.

WHAT ARE REGIONAL BRANDS YOU LOVE RIGHT NOW?

I love these two Libyan brands I recently came across called N.A studio & Mallakä; they both have insane jackets! I love seeing girls from my country succeed, it's very inspiring.

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YOUR MOST SEPECIAL POSSESION?

All my Kamushki pieces .

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A PIECE WORTH INVESTING IN?

Denim, once you buy the right brand that fits you, they truly last. I love Citizens of Humanity and Khaite jeans.

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YOUR CURRENT FAVOURITE SONG, BOOK OR TV SHOW?

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Song: South – Fango, my favorite song to work out too especially at Synkro
Book:  I am currently reading 'The Surrender Experiments' and I am loving it
TV show – Landman

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