Wearing, Stacking, Gifting: What's On Our Summer Board

There is something particularly exciting about discovering the brands that will end shaping the way we dress, decorate, gift and celebrate. Beyond seasonal trends and viral moments, these are the labels creating objects and experiences that feel personal and thoughtful.

This summer, we find ourselves gravitating toward brands that prioritize craftsmanship, storytelling and intention, from Emirati floral studios transforming bouquets into emotional landscapes to jewellery designers creating modern heirlooms meant to be worn every day. Whether you're searching for the perfect summer stack, a meaningful keepsake, a versatile wardrobe staple or simply inspiration for the season ahead, these are the homegrown brands currently occupying our mood boards, wish lists and wardrobes.

The Floral Studios Defining Summer Entertaining

Teel Floral Studio

If there is one thing we are leaning into this summer, it is the art of thoughtful hosting. Female-founded Emirati concept Teel Floral Studio has quickly become one of our favorite discoveries for exactly that reason. More than a floral studio, Teel approaches flowers as a language of emotion, memory and storytelling.

Rooted in intentionality, the studio creates arrangements that celebrate color, feeling and personal expression, whether through intimate gifts, tablescapes or large-scale event installations. In an era where florals have become a form of self-expression in their own right, Teel's distinctly contemporary aesthetic positions it firmly among the Emirati creative brands to watch this season.

More info on Instagram.com/teelfloralstudio

Âme Studio

Similarly rooted in experience and emotion, Âme Studio has redefined what a creative studio can be. Combining floral design, event styling, gifting, workshops and curated experiences, the Emirati-founded concept approaches beauty not as decoration, but as atmosphere.

From intimate gatherings to larger celebrations, Âme creates spaces and moments that feel deeply personal and emotionally resonant. In a region increasingly embracing experiential luxury, it is precisely this emphasis on connection and intentionality that makes Âme one of the creative businesses we continue returning to this summer.

More info on ame-studio.com

The Jewellery We're Stacking This Summer

Cullinan Crown

Summer dressing often calls for jewellery that feels romantic without being precious, and Emirati fine jewellery house Cullinan Crown delivers exactly that with its TIE – Duchess Bow collection.

Inspired by vintage bows and reinterpreted through a contemporary lens, the collection's diamond-set silhouettes capture movement, femininity and softness while maintaining a distinctly modern sensibility. The result is jewellery that feels both nostalgic and entirely of the present moment.

More info on CullinanUk.com

Liberté Fine Jewels

Jewellery has always served as more than adornment. For Dubai-based Liberté Fine Jewels, it becomes a language of identity, intention and personal transformation.

Its latest collection, SAGE ME, explores spirituality, protection and self-discovery through symbolic designs intended to function as modern talismans. These are pieces designed not simply to be worn, but to accompany their owners through moments of growth, change and reflection.

More info on Libertefinejewels.com

Endear By S

Emerging from Muscat, Endear By S creates fine jewellery that feels deeply intimate and profoundly personal. Crafted in 18-karat gold with natural diamonds and precious gemstones, the Omani brand approaches jewellery as an extension of identity and connection.

Its debut collection, Follow Your Heart, reimagines the classic heart motif through fluid, contemporary forms that feel elegant without becoming sentimental. They are the kind of pieces that naturally become part of everyday rituals and cherished memories.

More info on Instagram.com/Endearbys

YAZ & Co

As the first Emirati fine jewellery brand to incorporate lab-grown diamonds, YAZ & Co represents a new chapter in the region's luxury landscape. Founded in Abu Dhabi, the brand balances innovation with timeless elegance through collections designed around the philosophy of "The Extraordinary Ordinary."

Crafted in 18-karat gold, its pieces range from delicate daily essentials to elevated statement jewellery, offering a fresh perspective on modern luxury that feels simultaneously contemporary and enduring.

TRYYST

Dubai-based TRYYST has built a reputation for creating fine jewellery that feels youthful, personal and effortlessly wearable. At the center of the brand sits the Terra collection, inspired by the symbolism, wisdom and beauty found throughout the natural world.

Its newest chapter, Terra Butterflies, introduces the butterfly as a symbol of transformation, renewal and freedom. Crafted using precious metals, diamonds and vibrant gemstones, the collection speaks to themes of personal growth and individuality, making it particularly resonant for a season defined by movement and reinvention.

Discover our SHE BUILDS episode with Pooja Javeri-Shah, founder of Tryyst, to be watched here.

For more info, Tryyst.com

Samra Jewellery

Some pieces capture a moment while others capture a place.

For Samra Jewellery, The First Bloom does both. Designed by Creative Director Katia Samra, the collectible pendant pays tribute to Dubai's iconic Flame Tree season through a delicate composition of 18-karat gold and natural diamonds.

The piece transforms one of the city's most fleeting and beautiful natural phenomena into a permanent keepsake, allowing wearers to carry a fragment of Dubai's landscape and memory with them long after the blooms themselves have disappeared.

As summer unfolds, these are the brands reminding us that what we wear, stack, gift and surround ourselves with can still carry meaning. In a world increasingly defined by speed and disposability, perhaps true luxury lies in choosing objects, experiences and stories that stay with us long after the season ends.

More info on Samra.com

The Fashion Brand We Can't Stop Wearing

All By Kai

Born in Abu Dhabi, All By Kai approaches athleisure through a lens of storytelling, travel and lived experience. The brand's collections feel deeply personal, drawing inspiration from the moments, places and emotions that shape modern life.

Defined by elevated basics, thoughtful tailoring and versatile silhouettes, All By Kai creates pieces that move seamlessly between work, travel and everyday life. In many ways, it represents what contemporary dressing increasingly looks like: functional, beautiful and designed to adapt to the realities of modern living.

More info on Instagram.com/AllbyKai

MINIAAR

Few brands understand modern dressing quite like Dubai-based label MINIAAR. Built around the principles of craftsmanship, versatility and conscious design, the brand has established itself as one of the region's most compelling luxury fashion labels.

Its couture and ready-to-wear collections balance sculptural silhouettes with effortless wearability, resulting in pieces that feel timeless rather than trend-driven. Designed for women who value both individuality and functionality, MINIAAR embodies the kind of purposeful luxury that increasingly defines contemporary fashion.

More info on Miniaar.com