Irina Shayk Takes Hunza G Back to the 2000s for Resort 2027

Shot on the rocky shores of Ibiza, Hunza G’s latest campaign sees Irina Shayk front a collection of metallic swimwear, playful cuts and early-2000s references.

Irina Shayk is the face of Hunza G’s Resort 2027 collection, photographed by Davit Giorgadaze on the rocks of Ibiza. Conceived by the British swimwear label’s founder and creative director Georgiana Huddart, the campaign revisits the glossy, unapologetically sexy aesthetic of the early 2000s, complete with metallic finishes, daring cuts and plenty of skin.

“I’ve wanted to work with Irina for years, so this felt like the perfect moment to finally bring our worlds together,” says Huddart, who wanted the campaign to capture the freedom and sensuality of a Mediterranean summer.

Shayk, whose personal style has long embraced the more provocative side of fashion, feels particularly well cast. “I’ve loved Hunza G for years, so working together felt natural,” she says. “The collection is sexy and playful, with a 00s nostalgia I love.”

The collection introduces Zebra Jacquard to the brand’s signature Original Crinkle™ fabric, alongside a series of metallic shades including Jade, Terracotta and Graphite. The Monica Bikini returns in Metallic Cocoa and, for the first time, is available as a one-piece. T Bar hardware appears across both new and familiar silhouettes, adding a jewellery-like detail to the swimwear.

Hunza G is also expanding its ready-to-wear offering. A sheer crepe shirt-and-trousers set joins the collection, alongside scrunch-fabric mini-skirts, halterneck dresses and new versions of the brand’s twisted-strap designs. Elsewhere, its UPF 50+ Coverage Collection introduces sporty mini-dresses, shorts and skirts in navy and red, bringing the label’s quick-drying swimwear fabric into everyday resort dressing.

The result is a wardrobe that takes its cues from the beach clubs and paparazzi-era glamour of the 2000s, without abandoning the comfortable, body-hugging fabrics that have made Hunza G so recognisable.

With Shayk lounging against Ibiza’s rugged coastline, the campaign makes a convincing case for bringing back a little early-2000s excess.

Hunza G Resort 2027 launched on October 6, 2026, and is available through hunzag.com and selected international stockists. More on HunzaG.com

Campaign credits: Creative direction by Georgiana Huddart. Photography by Davit Giorgadaze. Styling by Anya Ziourova. Makeup by Lucia Giacomin. Hair by Franco Gobbi.