The Art of Travel, Bottled: Maserati x Acqua di Parma

Maserati and Acqua di Parma — two Italian icons with very different wheels turning — have joined forces to remind us that the art of travel is as much about the mood as it is about the miles

The star of the collection? A bright yellow Andiamo Car Diffuser, magnetic, circular, and unapologetically chic. It clicks onto your Maserati’s vent like it was always meant to be there, filling the cabin with Acqua di Parma’s unmistakable Colonia. Suddenly, your car isn’t just transport — it’s a moving salon scented in citrus and heritage

There’s also the Passepartout Leather Charm — a slick piece of leatherwork with the Trident stamped on it, hiding a mini 12ml Colonia. It’s part keyring, part talisman, part “yes, my car even smells Italian.” Then, for the true collectors, the Art of Travel Coffret: a hat box filled with the diffuser, a Luce di Colonia refill, and the most refined detail of all — driving gloves in Maserati-blue nappa leather. Fingerless, piped in yellow, perforated like they just stepped off a vintage track. Limited to just 100 sets worldwide, it’s the kind of thing you buy to keep… but end up wearing anyway

Both houses talk about the Art of Travel in their own language. For Maserati, it’s grand touring — cars built for style and distance. For Acqua di Parma, it’s the small gestures that elevate the everyday — a spritz of fragrance, a ritual turned luxury. Together, they’re telling us that driving isn’t about getting somewhere but rather about how you feel on the way.

While the coffret will only land in Milan, Rome, Saint-Tropez, and Paris, the diffuser will be easier to catch, available in Maserati showrooms and select Acqua di Parma boutiques.