Prada’s Fall/Winter 2026 Campaign Is a Study of the Everyday

Sometimes the most compelling fashion image doesn't need a spectacular location, an elaborate set or an impossible fantasy. Sometimes, it just needs a moment. For its Fall/Winter 2026 campaign, Simple Stories, Prada turns its attention towards exactly that: the intimate, honest and seemingly insignificant fragments of everyday life that become meaningful when someone stops long enough to notice them.

Created around the Fall/Winter 2026 women's and men's collections by Miuccia Prada and Raf Simons, the campaign stars Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan, with Academy Award-winning filmmaker Barry Jenkins behind the lens.

It is a fitting collaboration. Jenkins' cinema has long found power in intimacy; the gestures, silences and human exchanges that can reveal more about a character than dialogue ever could. Here, that sensibility enters Prada's universe, turning scenes of domesticity and normalcy into something worth preserving.

The clothes aren't simply placed within these scenes, either. Prada describes them as becoming "another character, another focus," part of a continuing dialogue between fashion and cinema that has long informed the house's visual identity. Rather than presenting us with complete narratives, Simple Stories offers fragments.

A posture, a private moment, a look that may or may not be aware of the camera. Each still and film short hints at a larger personal world without ever fully explaining it, leaving us to imagine what happened before and what might happen next. The campaign deliberately plays with the boundary between reality and performance: are we watching someone act, or simply react?

That ambiguity also changes the way the clothes are seen. Instead of existing independently from their wearers, they respond to bodies, attitudes and individual gestures. Fashion becomes less about creating a perfect image and more about observing what happens when clothes enter real—or at least apparently real—life.

The casting adds another cinematic layer. Hunter Schafer, whose work moves between acting and art, appears alongside musician and actor Troye Sivan, Chinese actress and vocalist Chen Haoyu, and Kelvin Harrison Jr., whose filmography spans Waves, Elvis, Chevalier and Mufasa: The Lion King.
Jenkins himself brings an extraordinary cinematic history to the project. His 2016 film Moonlight received eight Academy Award nominations and won Best Picture and Best Adapted Screenplay, while If Beale Street Could Talk and The Underground Railroad further established his distinctive approach to character, intimacy and visual storytelling.

Yet for all the recognisable names involved, Simple Stories is deliberately quiet. Still lifes sit alongside enigmatic portraits. Domestic scenes are given the weight usually reserved for grander gestures. The images don't demand attention so much as invite you to look closer. And perhaps that's the point.

At a moment when fashion imagery can feel increasingly engineered to stop a scroll, Prada does almost the opposite. Miuccia Prada and Raf Simons, together with Jenkins and campaign creative director Ferdinando Verderi, find intrigue in restraint, allowing ordinary gestures to carry the story.

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