HINDAMME And AlUla's Master Artisans Just Dropped a Collection That Took 7,000 Years to Make

The new limited-edition collection from HINDAMME and AlUla's Madrasat Addeera is a collaboration that feels it was always meant to exist.

Saudi fashion label HINDAMME, led by designer Mohammed Khoja, has joined forces with more than 26 artisans from Madrasat Addeera, the Arts AlUla creative centre housed in what was once the region's very first girls' school. The result is a collection of abayas and shirts that does not just reference heritage, it carries it forward in the most literal, handmade, deeply intentional way possible.

Each piece took between one and two months to complete. Let that sit for a moment in a world of fast fashion and overnight drops.

The collection draws from AlUla's more than 7,000 years of continuous human heritage, and it shows in every detail. Petroglyphs from Jabal Ikmah, AlUla's open-air library of ancient inscriptions, appear as motifs alongside illustrations of indigenous flora and fauna including the moringa plant and the Arabian oryx. The techniques are just as considered: block printing, hand embroidery, silk-screen printing and metalwork, all developed directly with the artisans whose knowledge and hands brought each design to life.

Khoja, who has been drawing from AlUla as a source of inspiration since a 2019 collection exhibited at the National Museum of Saudi Arabia, describes the place as somewhere history feels alive, layered and deeply present. This collection is his way of proving that heritage is not something to preserve behind glass but something to evolve, wear and carry forward. The building itself added a layer of emotional depth he did not anticipate: knowing that Madrasat Addeera was once the region's first girls' school made the act of creating there feel charged with something bigger than fashion.

Textiles artisan Mona Al Joud, who worked on the collection, put it simply: "This collection is a letter from the people of AlUla to Saudi and the world. A lot of love, precision and intention go into each stitch and cut."

That comes through. This is slow fashion in the truest sense, not as a trend or a marketing angle, but as a genuine commitment to craft, community and the kind of beauty that cannot be rushed.

The collection is available now at Madrasat Addeera and online at madrasataddeerastore.com.