From Poolside to Party: The Pieces That Define Summer 2025
What do a louche one-piece, a gold-engraved cuff, and AI-powered sunglasses have in common? They’re all on JDEED’s summer moodboard — a tribute to sun-seekers, rule-breakers, and everything that sizzles between coastlines and concrete. From Piaget’s Riviera-ready sparkle to Hunza G’s sculpting swimwear and LOEWE’s Puzzle game, we’re curating a summer that’s part effortless nostalgia, part next-gen luxury. Here’s what’s lighting us up.
A rooftop with a pool, a pair of rose-tinted smart glasses, a gold Piaget cuff, and a cold drink served in a LOEWE tote. Is that too much to ask?
The Swimwear That Made Us Rethink Stretch Fabric
We’ve long been Hunza G loyalists with their cult crinkle-fabric cult that actually flatters. Their Splash Collection? It’s bringing swim nostalgia full-circle. Think Baywatch reds and bubblegum lilacs, made modern. JDEED’s pick: The Domino is this mermaid-ish blue pictured above— cheeky, sculpted, and perfect to compliment a tan. You’ll want to live in it, beach or no beach.
Tiny Shades, Big Energy: Gentle Monster x Bratz Just Dropped the Collab of the Year
Gentle Monster’s 2025 Pocket Collection is redefining summer eyewear — think futuristic, foldable, and unapologetically bold. In a collab that hits the nostalgia sweet spot, the brand teams up with none other than Bratz, serving 21 space-age styles plus a collectible doll. Star-shaped lenses? No frames at all? All part of the surreal vibe, fronted by aespa’s Karina.
Rabanne Hits Rio
For SS25, Rabanne taps into the electric soul of Rio’s funk scene, taking us straight to the heart of the baile. This isn’t fantasy, it’s a collab with real voices, real rhythm, and real style. Shot by Rio native Melissa de Oliveira, the campaign captures favela beauty codes, motorbike stunts, and all the heat of a night that never ends.
A nod to Paco Rabanne’s ‘80s funk legacy, the drop feels both retro and now: a wild ride of culture, beats, and unapologetic self-expression. Think: Paris meets Rocinha, with style that moves to its own bassline.
Piaget’s Sunlight Panorama: Drenched in Extraleganza
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If diamonds could hum summer, Piaget’s Sunlight Panorama would be the beat. With swirling gold, ocean-hued chrysoprase and turquoise, and that signature Swiss savoir-faire, this collection is a love letter to the Riviera, from La Côte-aux-Fées to the Côte d’Azur. Our crush? The double ring that slips between your fingers like a whispered secret. Add oversized sunglasses and a tan line to match.
LOEWE Puzzle 10: Origami Meets It-Girl Energy
LOEWE’s Puzzle 10 hits like a fashion origami folded into a Gen Z fever dream. In fresh shades and supple silhouettes, this iconic bag gets a ten-year glow-up that’s surprisingly youthful, a bit rebellious, and totally collectible. Yes, we’ll take the mini in flamingo pink, thanks.
Smart Shades Just Got Smarter
Kering Eyewear just teamed up with Google. Yes, you read that right. What does that mean? A future where your luxury sunglasses don’t just turn heads—they read your world. AI meets design meets your TikTok feed. We’re intrigued. And ready.
THAT Concept Store Is on Island Time
Their Resort 2025 collection is basically your vacation moodboard IRL. Think cutouts, flowy fabrics, and pieces that say “I do sunsets in Santorini” even if you're actually heading to Marassi. From Lebanese labels to global beachwear heroes, THAT is giving hot-girl-summer, but make it curated.
Kate Spade’s Deco Drop Is the Summer Pop You Didn’t Know You Needed
Speaking of icons reimagined, Kate Spade New York is dropping serious arm-candy energy this season with the Deco handbag, reworked in punchy SS colorways like Jungle Vine, Pistachio, Apricot Cream, and the oh-so-Y2K Blue Multi Denim. Minimalist but major, Deco blends clean lines and luxe ease for the woman who doesn’t just carry essentials — she carries the vibe, the group chat, and probably a charger for all of us. We kinda have a thing for the pistachio tone - perhaps cause of the pistachio crazeeee that's taken over the world?
A rooftop with a pool, a pair of rose-tinted smart glasses, a gold Piaget cuff, and a cold drink served in a LOEWE tote. Is that too much to ask?
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