Emirati Women’s Day: Five Homegrown Women-Led Brands to Know

Emirati Women’s Day is more than a date on the calendar—it’s a tribute to visionaries redefining culture, creativity, and community across the UAE.

From luxury maternity wear to fine jewelry and wellness sanctuaries, Emirati and Dubai-based women are designing futures that are at once bold, intentional, and deeply inspiring. JDEED spotlights five women-led brands that embody empowerment, artistry, and innovation.

The Maternity Project

By Emirati architect and project strategist Fatma Rashid

Motherhood, redefined. Founded by Fatma Rashid, The Maternity Project is not just about fashion—it’s a digital platform reimagining maternity as an empowered, stylish journey.

Born from Fatma’s own transition into motherhood, the project fills a gap she experienced firsthand: a lack of luxury maternity wear that feels as confident as it is comfortable, paired with access to trusted knowledge on pregnancy and parenting.

The Maternity Project curates beautifully designed fashion alongside expert-led content, creating a holistic ecosystem for mothers. Beyond the digital space, its pop-ups and workshops have become safe, celebratory places for women to connect, learn, and honour the power of motherhood.

On Emirati Women’s Day, The Maternity Project stands as a tribute to Fatma’s vision of turning personal experience into collective empowerment.

More on TheMaternityProject.com

The Wave Lounge

Founded in Abu Dhabi, 2021

Think wellness, but make it couture. The Wave Lounge is Abu Dhabi’s homegrown destination where luxury beauty meets holistic care. Born as a premium home service, it has grown into a multi-dimensional brand that includes a flagship salon in Al Bateen, a retreat at Hidd Al Saadiyat, and curated at-home treatments.

Designed for women and by women, every detail is intentional—from its blush interiors and signature pink chairs to its curated lineup of global brands. Services unfold like rituals: a sculpting facial, a restorative mani-pedi, a moment of balance. They even have a VIP room you can book for you and your family or girlfirends and, trust us, it doesn't get any more 'Pamper Day' than this. And after the treatment, if you find yourself at the Al Bateen location, you can finish it all off with delicious coffees and pastries at their very own Peach Café.

With five-star acclaim from The Good Beauty Guide, The Wave Lounge is redefining beauty in the UAE as an everyday luxury for women who honour themselves.

More on their Instagram, here

MINIAAR

By designer Tinaz Bodhanwala, founded in Dubai, 2017

Dubai-born MINIAAR is rewriting what luxury means today: timeless design with a conscious edge. Known for its clean lines, modular silhouettes, and versatile styling, the brand creates pieces that transcend trends and adapt to the modern woman’s lifestyle.

What makes MINIAAR stand out is its ethics woven into elegance—inclusive sizing, thoughtful tailoring, and sustainable practices sit at the heart of its philosophy. For founder Tinaz Bodhanwala, true luxury is about impact as much as craftsmanship, making MINIAAR a label that feels both bold and deeply meaningful.

With each collection, MINIAAR reflects the spirit of Dubai itself: innovative, diverse, and future-facing. It is a brand that doesn’t just dress women, but empowers them to move confidently between roles, occasions, and worlds—always with style and substance.

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More on Miniaar.com

Lynor

Fine jewellery from Dubai, founded 2019

Everyday joy, set in 18K gold. Lynor Jewelry is the brand that reimagines heirloom nostalgia through a contemporary, colourful lens. Crafted with ethically sourced diamonds and gemstones, each piece is designed as a daily companion, radiating playfulness and sophistication in equal measure.

Rooted in the UAE’s thriving jewellery scene, Lynor balances vintage inspiration with modern wearability, ensuring every design feels personal, purposeful, and endlessly timeless.

More on LynorOfficial.com

My Fancy Closet

By Emirati designer Bashayer Jasim Al Mahmood, founded 2013

When vintage elegance meets contemporary sophistication, you get My Fancy Closet. Created by Emirati designer Bashayer Jasim Al Mahmood, the brand transforms intricate tailoring and embellishment into collections that celebrate nostalgia with a modern twist.

From bespoke couture to ready-to-wear, each piece embodies Bashayer’s commitment to craft and storytelling. It’s more than fashion—it’s memory stitched into fabric, empowering women to express themselves through pieces that feel both timeless and personal.

More on their Instagram, here

On this Emirati Women’s Day, these women-led brands remind us that empowerment comes in many forms: a maternity platform that supports new mothers, a salon that turns rituals into self-love, a fashion label that fuses ethics with elegance, jewellery that translates joy into gold, and couture that immortalises memory. Together, they reflect the visionary spirit of Emirati women shaping culture, one creation at a time.

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