If you have been on the internet at all in the last few summers, you already know Hunza G. The crinkle. The stretch. The way it somehow looks good on every single body. We have been loyal to this brand for a few years now and honestly, we do not see that changing any time soon.
So when Burberry came knocking, our reaction was something between unsurprised and very, very excited.
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The two British brands have just dropped a swimwear capsule together and it is exactly what a collaboration should be: two distinct identities that actually make sense together. Hunza G brings the fabric that made it famous, the Original Crinkle™, a textured ultra-stretch material built from more than nine million stitches per garment that manages to sculpt and support every body without ever feeling like it is trying to. Burberry brings the check, the colour palette and that very specific kind of quiet authority that only a heritage house can pull off.
The result is four signature Hunza G silhouettes — the Faye, Tyler, Domino and Devyn — trimmed in Burberry Check and offered in black, white, metallic cocoa and red. Every piece comes with a matching scrunchie, which is exactly the kind of detail that makes something go from a purchase to a whole moment. There is also a multifunctional swim skirt and tube top in the mix, because Hunza G has always understood that the best beach pieces do not stop at the waterline.
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What makes this one feel special is that neither brand had to compromise to make it work. Daniel Lee described it as pieces shaped by a relationship to the elements, things you can wear in and out of the water, which is exactly the energy Hunza G has always had. And Georgiana Huddart, Hunza G's founder, put it simply: the goal was always something effortless. That is what they delivered.
To mark the launch, photographer Ryan McGinley shot Simone Ashley and Alva Claire wearing the collection somewhere that looks like a dream. Of course he did.
There is also a new seahorse motif that reimagines the Burberry Knight for the occasion, finished with the B shield and a Hunza G banner. It is on the garment bags too. The kind of thing you keep.
The collection is available now online and in selected stores worldwide. If your summer wardrobe is still missing its anchor piece, you just found it.
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