Yassmin Saleh’s Pre-Fall 2026 campaign "Everyday Forms" Explores Lebanese Womanhood, From Motherhood To Belonging

How many versions of yourself are you expected to be at once? That question sits at the heart of YASSMIN SALEH’s Pre-Fall 2026 campaign, Everyday Forms, photographed by Luana Bassil and art directed by Léa Casini. Rooted in the lived experiences of Lebanese women, the campaign begins with a deceptively simple question: what actually defines us as women?

The answer, of course, gets complicated very quickly. Lebanese woman. Mother. Daughter. Professional. Wife. Friend. Individual. The campaign looks at how all of these identities can coexist within one person, alongside the expectations attached to each of them. Have a career, but don't work too much. Be a devoted mother, but remain social. Pursue your ambitions, but perhaps only once your children need you a little less. Be the bent 3ayle, the loving wife and the friend who always shows up, while somehow finding enough space to remain yourself. Rather than treating these pressures as abstract ideas, Everyday Forms brings them into some of the most intimate parts of women's lives.

Motherhood is one of them. The campaign uses breastfeeding to explore how even something deeply personal can become open to public scrutiny. Is your milk enough? Are you eating enough? Why do you want to stop? Why are you breastfeeding in public?

Suddenly, feeding your child becomes another decision that requires an explanation.

It's a particularly relatable starting point for a campaign interested in the quiet negotiations women make every day: what they give, what they sacrifice, and how much room they're permitted to keep for themselves.

There is also a generational conversation running through the campaign. YASSMIN SALEH considers the different versions of womanhood not as separate identities, but as layers shaped partly by the women who came before us.

The choices and sacrifices of mothers and grandmothers inevitably enter our own stories, just as the choices women make today will influence the generations that follow.

That idea of inheritance eventually moves Everyday Forms beyond the personal and into something explicitly political. Through a series of visual chapters, the campaign culminates with Lebanon's nationality law, which prevents Lebanese women from passing their nationality on to their children.

It's a powerful place to end because it takes the campaign's original question, what defines us as women?, and turns it into another: who gets to decide?

For YASSMIN SALEH, Everyday Forms ultimately becomes a conversation about identity, belonging and choice, but also about whether the things women inherit must necessarily be the things they pass on.

The Pre-Fall 2026 campaign features Nadine, her children and Coco, with photography by Luana Bassil and art direction by Léa Casini.

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