Two Icons Collide : Levi’s® x Barbour Reimagine Heritage for a New Generation

This season, Levi’s® and Barbour join forces in a transatlantic collaboration celebrating over 170 years of shared heritage, craftsmanship, and workwear culture.

A meeting of two originals, two global fashion legends, and two materials that have shaped generations: Barbour’s signature waxed cotton and Levi’s® legendary denim.

The collaboration merges functionality and endurance with that effortless, lived-in style both houses are known for, resulting in limited-edition jackets, apparel and accessories that feel archival yet newly charged with purpose.

A Story Rooted in Workwear, Reinvented for Today

Both brands were born in the 19th century — Levi’s® outfitting miners and pioneers of the American West, while Barbour served sailors and mariners along the rugged British coasts. The new collaboration reinterprets silhouettes from each archive, striking a balance between outerwear expertise and denim-driven utility through pieces designed not just to last, but to evolve.

Highlights include the women’s Levi’s® x Barbour Spey Wax Jacket, and for men, two iterations of the Bedale Jacket — one in dark navy wax and another in denim, complete with traditional details such as triple-needle stitching, tartan lining and antique brass trims.

The Type II Waxed Jacket blends Barbour’s olive tones with Levi’s® indigo, bridging heritage aesthetics with modern everyday wear.

Complementing pieces include corduroy trousers, graphic tees, heavyweight hoodies and waxed caps, each stamped with subtle co-branding that feels authentic rather than over-styled

Two Textiles, One Philosophy: Wear, Age, Repair

Every waxed garment in the collection uses Barbour’s beeswax-infused cotton, designed to soften and develop character with wear, just as Levi’s® fades uniquely over time.The collaboration also introduces Re-Loved pieces, where vintage Levi’s® denim is restored and reimagined using Barbour’s iconic waxed fabrics, creating one-of-a-kind patchwork jackets and 501® jeans that celebrate repair culture and circular design.

A Campaign Dedicated to Masters of Craft

The campaign, shot by photographer and director Tbone Fletcher with styling by Tirino Yspol, pays tribute to the quiet, deliberate pursuit of mastery, framed around the famously referenced “10,000-hour rule”. Rather than using models, it features real makers - from furniture builders to ceramics experts .- shining a light on the hands, minds, and stories behind craft today.

“The design choices are, at times, understated, and I think there’s a quiet confidence in that… The pieces are made with care, and genuinely built to last,”
says Ian Bergin, Director of Menswear at Barbour

A Limited-Edition Drop With Long-Term Vision

The Levi’s® x Barbour collection will be available globally via Levi.com, the Levi’s® App, select Levi’s® Stores, Barbour retail channels and selected wholesale stockists which startd October 30, 2025, with Re-Loved pieces releasing November 20, 2025 at Selfridges London, Levi’s® Harajuku and Barbour Cat Street Tokyo

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