Ramadan, Restyled: Inside Nike’s Style By Middle East Launch

Ramadan changes everything: the pace of the day softens, evenings stretch longer, and getting dressed becomes a ritual in itself: layered, adaptable, built to move between moments.

This season, Nike brings its global Style By series to the Middle East, reimagining the concept through the lens of modest dressing and everyday wear during the Holy Month. The result feels less like a campaign and more like a reflection of how women across the region actually live: moving from daytime routines to late-night gatherings, styling pieces that evolve with the rhythm of Ramadan.

Shot in Old Dubai, the visuals are rooted in place , drawing on the neighbourhood’s textures and architecture while spotlighting Lana Al Beik and Leena Al Ghouti. Together, they embody the effortless way tradition and contemporary style coexist here, where wardrobes are built around relaxed silhouettes, layered proportions, and looks that transition naturally from day to night.

At its core, Style By is about interpretation; how sport-inspired fashion becomes personal. For Ramadan, Nike leans into versatility, showcasing pieces designed to be styled multiple ways throughout the day. The edit is anchored by the Shox Z, with its sleek, directional profile that slips easily into layered looks, and the Air Max Muse, which brings a bolder energy through exaggerated proportions and a fashion-forward stance. Together, they offer contrasting expressions of movement and mood, worn differently depending on where the night takes you.

What we appreciate most is the honesty of it all. There’s no over-styling, no forced grandeur. Just women dressing for real life — balancing comfort, confidence, and creativity in a way that feels familiar to anyone navigating Ramadan in the city.

Through Style By, Nike continues to spotlight women across the Middle East, celebrating individuality while acknowledging the evolving language of modest style ,one shaped by culture, personal expression, and the quiet power of everyday choices. The series launches across the UAE, Saudi Arabia, and Qatar this season, marking another step in how regional stories are being told on their own terms.

Nike.com