The Way She Wears: Lana Qatramiz, Creative Director, Stylist, and Founder of LAS CLUB

Lana Qatramiz's style is ecletic, expressive, mixing vintage and very modern references. The Syrian, Dubai-based founder of beauty brand LAS CLUB sees fashion as an intuitive language, building looks that are led by feeling instead of convention.

Creativity has always come naturally to her. From spending her childhood drawing, making crafts and imagining stories to developing an early fascination with photography and visual storytelling, fashion became the natural meeting point for every creative instinct. Today, she approaches styling and creative direction as a way of bringing emotion, identity and aesthetics together, building a career that has seen her work with Farfetch, Threads Styling, Marie Claire Arabia and Haya Magazine.

The Way She Wears (TWSW) is our way of spotlighting women whose style feels personal, intuitive, and entirely their own. Not trends, not formulas, just a point of view.

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“Lana’s ID”: name, origin, profession

I’m Lana a Dubai-based creative director, stylist, and founder of LAS CLUB. Originally from Syria, I’ve been living in Dubai for the past 12 years, building my career between fashion, beauty, and creative storytelling. My work has always been about creating emotion and identity through visuals

When did you know you’d be working in fashion/creative industries?

I think creativity was always naturally part of me. As a child, art and crafts were my favorite subjects, and I was constantly drawing, creating, and imagining stories. Later on, I became obsessed with photography I loved taking photos, editing them, creating moods, and even filming little scenarios with my siblings. I was always fascinated by storytelling through visuals.

Fashion eventually became the perfect outlet for all of that. Styling felt like freedom to me because every project, person, and story is different. It combines emotion, aesthetics, movement, and identity all at once. From there, my path naturally evolved into creative direction. Alongside freelancing in fashion, I worked as a personal stylist for Farfetch and Threads Styling, and later as a stylist and art director for Marie Claire Arabia and Haya Magazine.

Who are your fashion icons?

I don’t really have one specific fashion icon. For me, inspiration changes depending on the mood, the story, or the energy I’m drawn to at the time. But I will always come back to the icons and fashion of the ’90s. There’s something about that era that feels timeless to me: the elegance, the confidence, the bold femininity, and the fierceness.

Women like Christy Turlington and Yasmeen Ghauri really embody that energy for me, strong yet effortless, elegant but powerful. That balance is something I’m always inspired by creatively.

What are 3 brands you could wear forever?

Saint Laurent

Prada

Loewe

They all represent very different sides of femininity, but still feel timeless.

4 staples everyone should own?

A strong oversized blazer

A timeless structured jacket

A perfect white shirt or T-shirt

Black sunglasses that instantly elevate a look

What are the regional brands you love right now?

I love seeing regional brands becoming more daring and globally influential right now. Some brands I really enjoy are:

Farah Seif, Hala by Hala Shemmari, Reemami, Mayka and Nora The Label I’m always drawn to brands with a strong identity and point of view.

Your fashion most special possession?

Definitely my jackets. I’m very attached to outerwear pieces because they completely transform the energy of a look. Some of my favorite jackets feel almost like characters on their own — they carry memories, moods, and confidence.

A piece worth investing in?

A beautifully tailored blazer or coat. If the fit is perfect, it becomes timeless and something you can wear in completely different ways for years.

Your current favourite song, book or TV show?

Right now:

Song: Quadris De Ouro - Pale Jay

TV show: Beef

Book: Let them theory

I’m always inspired by things that feel visually strong, emotional, and intentional.

Keep up with Lana on Instagram, here