REFY Lands in the Middle East — and We’re Already Obsessed

Get your glowy bases and sculpted brows ready  because British beauty darling REFY has officially landed in the Middle East, exclusively at Sephora.

Founded by Jess Hunt and Jenna Meek, REFY has quickly become that brand everyone wants on their top shelf, thanks to its minimal aesthetic, genius formulas, and effortlessly polished results. Now, beauty lovers across the UAE, Saudi Arabia, Kuwait, and Qatar can finally get their hands on its cult favorites — both in-store and on Sephora.me

“We wanted to make sure we were showing up in the region in the best way possible,” says Jenna Meek, REFY’s CEO and Co-Founder. “For us, that’s through our trusted partner Sephora… one of our most anticipated markets”

Her creative counterpart Jess Hunt adds: “Almost from the day we launched, my DMs were flooded with messages asking ‘when are you coming here?’… To be able to partner with Sephora makes it even more special”

And let’s be real — the excitement is mutual. Hasmik Panossian, Managing Director at Sephora Middle East, shared: “REFY’s minimalist aesthetic and high-performance formulas have already captivated audiences globally, and we’re excited to bring this fresh, modern perspective to our beauty community across the region.”

Launched online November 1st and in-store December 1st, REFY’s full lineup includes all your soon-to-be staples: the viral Brow Sculpt, ultra-comfy Lip Blush, hydrating Glow & Sculpt Primer, and our personal fave — the Skin Finish, a water-based powder that keeps you fresh without the cake.

With their motto “Simplifying beauty,” REFY is rewriting the beauty routine — proof that effortless doesn’t mean basic. Consider this your sign to refresh your makeup bag and finally perfect that dewy, sculpted, no-makeup makeup look.