Dua Lipa: What Can’t She Do? From Pop Star to Global-Culture Powerhouse And Now Bvlgari Ambassador

When Dua Lipa first burst onto the global music scene with her self-titled debut in 2017, few could have predicted the full spectrum of influence she’d command just years later. The British-Albanian-Kosovar singer-songwriter rode a wave of chart-topping hits, including the breakout anthem “New Rules,” which became a defining moment for female empowerment in pop, and quickly proved that her voice wasn’t just catchy but culturally resonant.

But music was just the beginning.

Today, Lipa isn’t simply a global pop star; she’s a brand builder, cultural curator, and multi-industry innovator whose ambitions stretch far beyond the stage. She founded Service95, a newsletter and platform that blends lifestyle, culture, travel, and ideas into one global concierge narrative, curating content as personally engaging as a friend’s top recommendations.

In fashion and luxury, Lipa has become a modern icon.On February 19th 2026, she stepped into a new role as Global Brand Ambassador for Bulgari, joining the ranks of some of the world’s most stylish names as the Roman luxury house looks to evolve its story with her contemporary voice and confidence.  And just last year, she also snagged a coveted position as Chanel ambassador, headlining the campaign for the 'Chanel 25' bag, putting her front and center in the world of haute couture and luxury accessories.

Her entrepreneurial instinct doesn’t stop at fashion: in wellness and beauty, she’s also forging her own path. Lipa partnered with Augustinus Bader — the science-led skincare powerhouse — to launch her own line, DUA by Augustinus Bader, a trio of high-performance essentials designed to be simple, effective, and travel-ready for her global lifestyle.

And in fitness too, she’s entered the world of wellness culture as Co-Founder and Chief Creative Officer, through her association with Frame Fitness, a boutique approach to Pilates and mindful movement that reflects how she balances the physical demands of touring with long-term wellbeing.

Yet it’s not just commerce that she’s redefining; it’s conscience. Lipa uses her platform for activism and social advocacy, speaking out on gender equality and LGBTQ+ rights, and repeatedly showing up on issues from systemic sexism in music to global humanitarian concerns. Also a Pro-Palestine ally, she consistently challenged injustice, using both her voice and visibility to amplify causes she believes in.

So ask again: what can’t Dua Lipa do?

She’s a Grammy-winning artist, a luxury fashion ambassador, a skincare founder, a cultural curator through Service95, a wellness voice tied to Frame, and a vocal activist. In a world where most talents stay within one lane, Lipa continues to build a portfolio that’s as dynamic as her stage presence — one that makes influence feel less like a title and more like a lifestyle.

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