Prada Brings Hand-Drawn Fantasy to Life for Its Holiday 2026 Campaign

Starring Maya Hawke, Sadie Sink, Kelvin Harrison Jr., Luther Ford and Chen Haoyu, Prada's latest holiday campaign celebrates the art of storytelling through traditional animation and cinematic imagination.

For its Holiday 2026 campaign, Prada is turning to the nostalgic charm of hand-drawn animation, bringing together a cast of rising Hollywood talent and the artistry of legendary animator John Pomeroy. Titled Drawing Prada: Animated by Hand, the campaign transports its protagonists into illustrated winter wonderlands, where reality and imagination meet through a series of cinematic shorts and still images.

Starring Maya Hawke, Sadie Sink, Kelvin Harrison Jr., Luther Ford and Chinese actress and singer Chen Haoyu, the campaign draws inspiration from classic Hollywood cinema and traditional fairy tales. Each actor appears within fantastical settings populated by whimsical animals and storybook landscapes, with every illustrated element created entirely by hand.

Behind the animation is John Pomeroy, whose work has helped shape some of cinema's most memorable animated productions over the past five decades. Working alongside photographer Glen Luchford, Pomeroy brings an old-school approach to a contemporary fashion campaign, combining live-action photography with traditional illustration. Luchford's lighting and perspectives have been carefully composed to complement the animated environments, allowing the two mediums to exist within the same visual universe.

Under the creative direction of Miuccia Prada and Raf Simons, with campaign creative direction by Ferdinando Verderi, the project places craftsmanship at the centre of its narrative. At a time when digital imagery and artificial intelligence are increasingly shaping the creative industries, Prada's decision to embrace hand-drawn animation feels particularly relevant. The campaign highlights the time, skill and individual expression involved in making images by hand, celebrating a process that is as important as the finished result.

The casting brings together a particularly interesting mix of young international talent. Maya Hawke and Sadie Sink, both known for their roles in Stranger Things, appear alongside Kelvin Harrison Jr., whose performances span films including Elvis and Chevalier. British actor Luther Ford, who portrayed Prince Harry in The Crown, joins Chen Haoyu, whose career moves between Chinese television, film, music and theatre.

Rather than relying on a conventional festive setting, Prada approaches the holiday season through the stories and images that have shaped our collective imagination. References to childhood fairy tales, vintage animation and old Hollywood give the campaign a distinctly cinematic quality, while its handmade illustrations introduce a sense of playfulness.

At its core, Drawing Prada is a celebration of the human touch. Through its combination of fashion, photography and animation, the campaign reminds us of the creative possibilities that emerge when traditional techniques are given space within contemporary visual culture.

With its dreamlike landscapes and carefully crafted imagery, Prada's Holiday 2026 campaign offers a refreshing alternative to the increasingly polished world of digital fashion advertising, inviting viewers into a universe where imagination is quite literally drawn into existence.

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