More Than The Image: Bella Hadid And Yasmine Diba’s 'Between Us'

There’s a certain image of Bella Hadid that feels fixed. The sharp cheekbones, the runway presence, the ability to shift from vintage Y2K to high-concept couture without losing herself in either. For years, she’s existed at that intersection of fashion and persona, constantly seen, rarely fully known.

Between Us changes that.

A story told from the inside

Released this October by Rizzoli, Between Us isn’t structured like a typical fashion memoir. It doesn’t move linearly, doesn’t over-explain, doesn’t try to frame Bella’s life into something too polished but instead, will unfold through images.

Shot over years by her childhood best friend Yasmine Diba, alongside Bella’s own archive, the book feels less like a retrospective and more like a collection of moments that were never meant to be public. There’s something slightly raw about it, middle school photos, blurry nights, early shoots that don’t yet carry the weight of a career. You don’t feel like you’re being told a story, you feel like you’re stepping into one.

Before the image, there was the girl

At JDEED we love a contrast: the book promises to move between two timelines without forcing a distinction. One is the Bella we know, runways in Paris, campaigns for Yves Saint Laurent, Fendi, global covers, the kind of visibility that rarely allows for privacy.

The other is much quieter: childhood in Malibu, time with Gigi Hadid and Yolanda Hadid, inside jokes, awkward teenage years, long flights, the in-between moments that usually get edited out.

It presents a raw Bella, Nostalgic and real.

What happens when the image drops

There’s an honesty here that doesn’t feel curated. Handwritten notes, fragments of text messages, images that don’t quite “fit” the narrative of a supermodel’s rise. It breaks the illusion without trying to dismantle it entirely.

You see the parts that don’t usually make it through, the loneliness, the repetition, the pressure of being constantly visible. There are references to her ongoing journey with Lyme disease, to mental health, but they’re not positioned as defining moments. They sit alongside everything else, quietly.

But Friendship is here, the real narrative...

If there’s a centre to the book, it’s not fashion but the relationship between Bella and Yasmine.

There’s something grounding about having the same person behind the camera for years. Someone who saw everything before it became something else. The images don’t feel like they’re trying to capture Bella Hadid, the model. They capture Bella, the person, before, during, and after everything else. That continuity is what will hold the book together.

What to expect

A large-format hardcover, 288 matte-coated pages, Polaroids layered into the layout, margins filled with notes, everything about it leans into tactility. It feels closer to an archive, something you return to rather than read once and we do love this idea - enough of the disposable.

JDEED's tale

Now look, there’s no shortage of visibility in fashion. What’s rare is perspective. Between Us doesn’t try to redefine Bella Hadid, it just opens a window into how she got here, and what it felt like along the way. Growing up in public, navigating identity, friendship, health, and work in a space that rarely slows down. Personally? We're very excited to dive in.

Details

Between Us by Bella Hadid and Yasmine Diba
Published by Rizzoli
Release date: October 6, 2026
Format: Hardcover
Pages: 288
Price: $45