Miu Miu’s Tales & Tellers Heads to Shanghai, Where Fashion Becomes Performance

This June, Miu Miu brings back Tales & Tellers for a third iteration, this time landing in Shanghai after previous editions in Paris and New York. But calling it an “event” barely captures what it actually is.

Envisioned by Miuccia Prada and conceived by interdisciplinary artist Goshka Macuga, the project exists somewhere between installation, performance, cinema, and fashion. It doesn’t sit within one discipline, which is precisely the point.

Presented at the Shanghai Exhibition Center on June 6 and 7, Tales & Tellers continues Miu Miu’s ongoing fascination with storytelling, particularly the stories women tell, inhabit, perform, and reconstruct.

At its core are the films from Miu Miu Women’s Tales, the House’s long-running cinematic platform that has, over the years, invited female directors to explore femininity through their own lens. Around them orbit artistic interventions drawn from Miu Miu runway shows spanning Spring/Summer 2022 to Spring/Summer 2025, creating a layered dialogue between fashion image, moving image, and physical space.

The result feels intentionally fluid and nothing is entirely fixed. The installation evolves depending on the city, the architecture, the audience moving through it. In Shanghai, that conversation takes on another dimension entirely, unfolding within one of the city’s most historic cultural landmarks while engaging with a generation increasingly shaping global conversations around art, fashion, and identity.

There’s also a strong curatorial voice behind the project. Convened by Elvira Dyangani Ose, curator and artistic director of the Public Art Abu Dhabi Biennial, and developed alongside theatre and opera director Fabio Cherstich, Tales & Tellers approaches fashion less as product and more as cultural language.

And perhaps that’s what makes Miu Miu feel particularly relevant right now; at a time when so much of fashion is reduced to speed, virality, and endless imagery, Tales & Tellers insists on something slower. More immersive and more intellectual, even emotional.

Not just clothes to consume, but stories to step inside.

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