Kayali Partners With 'Calm' App For Mental Health Awareness Month

There’s something shifting in the way we talk about mental health. It’s no longer just about reacting when things fall apart.

It’s about building small, intentional moments into everyday life, moments to pause, to breathe, to recalibrate before reaching that breaking point; and especially in times like now when everything feels uncertain.

This May, that shift takes a more tangible form. With Mental Health Awareness Month as its backdrop, KAYALI has partnered with Calm on a global, thoughtful initiative that doesn't scream campaign.

For every purchase made on KAYALI.com throughout the month, customers receive three months of Calm Premium access, opening the door to guided meditations, sleep stories, and tools designed to support emotional wellbeing, no minimum spend, no barrier to entry.

For Mona Kattan, this collaboration feels personal. Long before it became part of a broader conversation, mental health was something she openly navigated, integrating mindfulness and self-care into her daily life.

That philosophy has always been embedded in KAYALI. Fragrance, here, isn’t just about how you smell, it’s about how you feel. It's a ritual, a mood, a moment of connection with yourself.

This initiative extends that idea further.

It's giving you permission to slow down in a world that constantly pushes you forward; to step away, even briefly, without feeling like you’re falling behind. Permission to take your mental health seriously, not just when things become overwhelming, but as part of your everyday rhythm.

And especially now: the expectation to always be available, productive, connected...leaves very little room to simply exist without purpose.

Through KAYALI Cares, the brand’s broader initiative around community and wellbeing, this partnership becomes part of a larger conversation, one that moves beyond beauty and into something more lasting.

At JDEED, this is something we believe in deeply. Mental health isn’t separate from creativity, from work, from how we show up in the world. It’s the foundation of it. And while there’s no single way to care for it, there is value in the small things, the moments of pause, the rituals we return to.

This is your reminder to let yourself breathe.