MAX&Co. x Pietro Terzini: Here We Go Again

When MAX&Co. asked Pietro Terzini back for a second round of collaboration, it wasn’t just because the first one worked.

It was because his universe — ironic, raw, word-driven — resonates with a generation that’s as fluent in memes as it is in fashion. The new capsule, HERE WE GO AGAIN, is Terzini’s love letter to his teenage obsessions, filtered through the eye of someone who knows how to turn nostalgia into now. JDEED spoke to Terzini to know more.

“I went back to when I was 16 or 17,” he tells JDEED. “That was hip-hop, streetwear, films I couldn’t stop watching, the codes of Americana. I grew up with that. But then I reinterpreted it through my lens today.” For him, it wasn’t about replicating youth culture, but about remixing it with irony and wit. The result: denim, bombers, flannels, sharp tailoring, but all stamped with Terzini’s bold slogans — fashion as commentary.

Words as Weapons

The slogans are unmistakably Pietro. “GOOD VIBES / OR GOOD BYES.” “I DIDN’T STUDY AT OXFORD.” “I HOPE YOUR EMAIL WON’T FIND ME.” He laughs when we ask where they come from. “It’s about accessibility. Fashion can be intimidating, elitist even. Adding humor — a wink — brings people closer. It connects. You read a line and you think, yeah, that’s me.”

It’s this mix of irony and intimacy that makes the capsule feel personal. A hoodie that declares I’D RATHER STAY HOME isn’t just a joke — it’s the mood of an entire generation. The pinstripe suit inspired by Scarface and The Godfather is reimagined with boxy proportions and lines that read like text messages. “Cinema influenced me a lot,” he says. “Those gangster films — they had an attitude. I wanted to capture that but make it wearable, funny, almost like you’re in on the joke.”

Style as Playlist

For Terzini, the capsule is less a collection than a playlist. He even had a soundtrack in mind: Travis Scott’s Butterfly Effect. “That song is exactly the energy of this collab,” he explains. “It’s nostalgic but modern, it makes you move, it feels free. That’s what I wanted the clothes to do.”

And freedom is at the core. The pieces are genderless, built for mixing, layering, living. Oversized flannels with playful puns (I’LL CHECK AND LET YOU KNOW), sweaters with double-sided messages (GOOD VIBES / OR GOOD BYES), accessories that don’t just fill a look but tell their own story — socks, hats, even an umbrella insisting I PREFER SUNNY DAYS.

It’s about freedom. Fashion should make you feel like yourself. It should make you smile.”

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The Balance with MAX&Co.

When we ask how it feels to collide his world with MAX&Co.’s, Pietro is thoughtful. “The key was finding balance. MAX&Co. has its DNA — colorful, playful, irreverent. My job was to bring my codes — words, irony, street culture — and merge them. But both of us want to speak to contemporary culture. Both of us care about accessibility. It’s not about being elitist, it’s about reflecting what’s happening in society.”

That balance is why HERE WE GO AGAIN doesn’t feel like a stunt collab, but like an authentic mash-up. It’s Terzini’s voice amplified by a house that thrives on collaboration, one that has previously tapped names like Richard Quinn, Duro Olowu, and Anna Dello Russo. “The second time felt even more special,” Pietro says. “I could really bring my world and my references to the collection. MAX&Co. encouraged that.”

JDEED Take

HERE WE GO AGAIN is Pietro at his most unfiltered: a Milanese artist raised on hip-hop and Hollywood gangster films, turning irony into wardrobe staples. But it’s also MAX&Co. at its best: vibrant, fearless, irreverent. Together, they’ve built something that feels like wearing a punchline, or blasting your favorite track — witty, nostalgic, but completely of the moment.

As Pietro says: “It’s about freedom. Fashion should make you feel like yourself. It should make you smile.”

And this capsule? It does exactly that.

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