
Jacquemus’ ‘La Croisière’ Show: A Journey Through Time and Innovation

For its return to Paris Fashion Week, Jacquemus has set sail into a new sartorial chapter with the ‘La Croisière’ collection—a dazzling mix of mid-century elegance and modern flair.
Held in a Parisian apartment designed by the legendary Auguste Perret, this show is more than just fabric and stitches; it's a cinematic experience that bridges Hollywood glamour and 21st-century chic. As per the invite? A box of tissues.



A Journey Through Time
‘La Croisière’ transports us to an imagined past, where Jacquemus offers a reimagined vision of 1950s fashion, drawing inspiration from the designer’s interpretation of a journey across the Atlantic. From the elegance of Hollywood’s golden era to the optimism of post-war French fashion, Jacquemus recreates these elements through modern eyes. Think Marilyn Monroe’s allure and the sophistication of the French Riviera, all while embracing today’s demand for functionality and ease.
This season’s collection revives flattering hourglass dresses, shapely jackets, and fluted tulle skirts, all rendered in crisp cotton poplin, indigo denim, and gauzy white organza—materials that exude both sensuality and structure. The standout pieces celebrate a playful mix of high fashion and everyday comfort, with geometric softening and sculptural shapes. The collection's dramatic color palette moves between high-contrast ecru, black, and vibrant accents like red, orange, cactus green, and a signature banana yellow. These colors are not just bold; they’re photographic, bringing a cinematic quality to the garments.


The Jacquemus Men’s Collection: Sporty, Polished, and Chic
On the men’s side, Jacquemus gets sporty with sharp double-breasted jackets, twisted bowling shirts, and trim-waisted pants—a nod to sleek, contemporary athleticism. Pieces like slim windbreakers in paper-thin leather and suede jackets over polo shorts serve up a fresh French take on American sportswear.

Craftsmanship Meets Modern Tech
As always, Jacquemus nails craftsmanship with hand-painted organza and embroidered ostrich feathers by Lemarié—but it’s not just about fine details. The brand is breaking boundaries with its tech-forward approach: the entire show will be filmed on iPhone 16 Pro Max cameras, featuring 4K Dolby Vision recording and cinematic slow motion. Talk about merging fashion and technology!
A Milestone for Jacquemus
For Simon Porte Jacquemus, ‘La Croisière’ marks a journey of evolution. It’s a reflection of how far the brand has come in 15 years—starting from humble beginnings to becoming one of the most exciting names in global fashion. By blending iconic influences with cutting-edge tech, Jacquemus is redefining the future of fashion where past and present coexist in the most stylish way possible.
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