HushDay Is Bringing Its Treasure Hunt to Your Home

We have a dangerous relationship with a good private sale. Add beautiful glassware, candles, cookware and the possibility of finding something from Lalique at up to 90% off, and suddenly our weekend plans have changed.

From September 18 to 20, HushDay is taking over Area 57 in Al Quoz for HOME EDIT, its first private sale dedicated entirely to the home. After building its name around members-only fashion and beauty sales, the Dubai platform is moving into interiors with 23 brands spanning tableware, glassware, cookware, home fragrance, candles and all the little things that make staying in feel considerably more appealing.

Come for the Lalique, Stay for the Tableware

The edit has been built around “An Invitation to the Table,” which feels rather appropriate considering the line-up.

There is French crystal from Lalique, contemporary glassware and tableware from LSA International, Italian home fragrance courtesy of Dr. Vranjes, cookware by de Buyer, Peugeot's iconic mills and kitchen accessories, and hospitality pieces from LUSINI. The wider selection brings in names including Kähler, Rosendahl, Stelton, Maison La Bougie, Mizensir, RIG-TIG and Studio William.

In other words, you could theoretically walk in looking for a candle and leave mentally redecorating your entire dining room.

And that is partly the point. Rather than arranging HOME EDIT like a conventional interiors store, HushDay is leaning into the treasure-hunt feeling that has always made private sales fun. Everything is available for three days only, with discounts reaching up to 90%, so what you find will depend a little on when you arrive and how good you are at spotting the gems.  

There is something about September in Dubai that makes everyone want to get their life together again. Holidays are ending, routines are returning, people are moving apartments and, for reasons we cannot entirely explain, replacing your glasses or buying a very good candle suddenly feels like an act of personal renewal.

HushDay co-founder Jennifer Cohen Solal says that feeling was part of the reason for launching HOME EDIT now.

“September always feels like a fresh start in Dubai. Many of our members are moving homes, settling into new spaces or have only recently arrived in the city.”

She says HOME EDIT came directly from what the HushDay community had been asking for: somewhere to discover everything for the home under one roof, while keeping the excitement and sense of discovery associated with the platform's existing private sales.

It also makes sense as a next chapter for HushDay. The members-only platform has built its model around giving pieces from past collections another life through limited-time sales, combining very good prices with a less wasteful way of dealing with existing stock. HOME EDIT simply takes that same idea beyond the wardrobe and into the rest of the house.

Make a Morning of It

Thankfully, HushDay seems aware that hunting through 23 brands requires fuel. La Crêpe Française will be serving freshly prepared sweet and savoury crêpes, with drinks and other surprises planned across the weekend. Valet parking will also be available, which removes at least one Al Quoz-related obstacle from the equation.  

HushDay HOME EDIT runs September 18–20, 2026, from 9am to 8pm at Area 57, Al Quoz, Dubai. Registration is required to receive an invitation.