H&M Lights Up Dubai: A Night of Fashion, Energy, and Experience

Dubai is no stranger to going grand, but on November 6, the city’s skyline will get a little brighter. H&M, operated regionally by Alshaya Group, is taking over Dubai with an immersive, high-energy celebration that blends fashion, music, and culture in a way only this city can pull off.

The evening begins in true Dubai fashion: a Burj Khalifa takeover at 7:20 p.m., transforming the world’s tallest building into H&M’s own vertical runway, its visuals painting the skyline in a statement of boldness and renewal. But the real magic unfolds an hour later at the reimagined H&M flagship in Dubai Mall, where the doors open to a new kind of shopping experience, immersive and interactive.

Inside, the revamped store feels more like a creative playground than a retail space: interactive fitting rooms, a customization station, a beauty claw machine, and even a photo booth that redefines the idea of the fashion selfie. Guests can move to a live DJ set while sampling curated bites, a reminder that H&M isn’t just about what you wear, but how it makes you feel.

“The re-opening of our elevated shopping destination in Dubai Mall reflects our continued commitment to the UAE — a vibrant hub for fashion, creativity, and culture,” shared Daniel Ervér, CEO of H&M Group. His sentiment was echoed by John Hadden, CEO of Alshaya Group, who described the new flagship as a fusion of “fashion, technology, and creativity in one of the most dynamic cities in the world.”

This celebration of reinvention extends beyond clothes. H&M Dubai Mall now features a beauty zone spotlighting regional and international brands like By Mina Al Sheikhly, Noha Nabil Beauty, By Haneen Al Saify, Barkha Beauty, Murad, Light Salon, and viral K-beauty favorites like Medicube and Beauty of Joseon. The first 300 visitors will walk away with goody bags worth AED 500, while another 300 will receive mystery boxes — a mix of limited-edition gifts, H&M gift cards worth up to AED 1000, and 50 golden tickets granting access to an exclusive after-party at Arte Museum Dubai.

For a brand that has spent decades redefining accessible style, this Dubai moment is about more than reopening a store — it’s about reigniting connection. By merging technology, sustainability, and the unmistakable pulse of the UAE’s fashion scene, H&M reminds us that the future of fashion isn’t just fast — it’s interactive, inclusive, and inspired by the communities it dresses.

More on H&M.com

H&M Dubai Mall Grand Reopening
Dubai Mall
November 6, 2025
Burj Khalifa takeover at 7:20 p.m., store opening at 8:00 p.m.