ETRO SS27: Everything Looks Better in the Sun

There was something wonderfully unbothered about ETRO Spring/Summer 2027. Clothes floated, prints looked as though they'd spent a little too long under the sun, hems trailed behind the body and even the house's famously recognisable Paisley seemed happy to loosen up for summer.

Titled ETRO Halo, the collection begins with a simple image: clear sky, grass moving in the breeze and blazing sunlight making everything around it glow. From there, ETRO takes some of its most familiar codes and deliberately lets them fade. Prints become blurred and sun-bleached, Paisleys dissolve into almost abstract auras or reappear as patches, while the house's bohemian spirit remains firmly intact, only considerably lighter.    

Colour follows the progression of an entire summer day. The collection opens in powdery nude shades that almost mimic bare skin, before yellow and orange arrive with the rising sun. Blues and greens provide the midday cool-down, and eventually burgundy, brown and black take things into the evening.    

It's a lovely way of organising a collection because the changes don't feel abrupt. One mood slowly bleeds into another, much like the prints themselves. And for a house that has historically loved pattern, there is something particularly appealing about seeing those motifs become less literal. You know you're looking at ETRO without necessarily being hit over the head with it.

Naturally, the best clothes here seem to require some movement. Long, vaporous dresses barely touch the body. Shorter hems at the front extend into dramatic trains behind, fringes shake as the models walk and transparent fabrics reveal and conceal in equal measure.    

These are clothes that would probably look slightly sad standing perfectly still on a hanger. That lightness also creates some of the collection's best contrasts; an almost weightless windbreaker is thrown over a precious dress. A suede blouson interrupts all the transparency. Denim jackets arrive covered in Paisley patches (we do LOVE a good denim jacket.)

The styling stops bohemia from becoming too romantic: tere is always something slightly tougher nearby to bring it back down to earth.

Just when you've become accustomed to all that floating fabric, the silhouette changes. Tailoring becomes precise, trousers turn lean and jackets draw clean lines around the body. It's brief enough to feel like a punctuation mark before everything begins flowing again.    

That interruption matters. Without it, Halo could easily have become one long procession of beautiful bohemian dresses. Instead, ETRO reminds us that ease is more interesting when there is something structured to play against it.

Down below, ballerina flats, gladiator sandals and delicate cone heels keep things relatively close to the ground. Bags are soft and slouchy, collapsing naturally around the hand and body rather than holding some pristine architectural shape.     ETRO_SS27_Press Release_EN

And yes, the whole thing is undeniably bohemian. But calling boho a “trend” at ETRO would feel slightly ridiculous. The house has been living in that world long enough to watch everyone else leave and come back several times.

What feels newer is the way it handles its own history. Instead of treating archive codes as something sacred that must be perfectly preserved, Spring/Summer 2027 fades them, patches them, layers them and blurs them.    

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