Craft, Culture, and Creation — JDEED’s November Guide to the UAE

Ahead of National Day, JDEED rounds up its favorite Emirati and regional experiences celebrating art, movement, beauty, and craftsmanship.

As National Day approaches, there’s no better time to celebrate the creative pulse and entrepreneurial spirit shaping the UAE’s modern identity. Across the Emirates, homegrown brands and visionary founders are redefining what luxury means today: rooted in experience, authenticity, and community. From sensory workshops and wellness sanctuaries to culinary destinations and fine jewelry houses, JDEED’s November Guide to Luxury in the UAE explores where artistry meets meaning, and where design meets heritage.

Movement: The Curve Club

In Abu Dhabi, movement takes on a new form at The Curve Club — the region’s first women-only studio to introduce the Curveformer, a revolutionary machine designed for intelligent, full-body workouts. The studio’s ethos is clear: wellness should be elegant, empowering, and effective. Beyond Pilates, The Curve Club’s offering extends to yoga, mobility, and stretch sessions, all within a space of calm sophistication.
Here, innovation meets femininity and strength, quite literally, finds its curve.

More on Instagram @currveclub

Food: Parlour Boutique

Long considered one of Dubai’s best-kept secrets, Parlour Boutique reintroduces itself with a refreshed look and an expanded culinary offering. The reimagined café blends cosmopolitan energy with understated elegance — part Parisian salon, part Dubai cool. With its new international menu celebrating seasonal ingredients and its layered spaces — from a coffee bar and live bakery to a fine dining restaurant and communal lounge — Parlour Boutique continues to define the intersection of culture, coffee, and connection.

More on Parlour.ae

Creative Workshops: Âme Studio

Dubai’s creative hub Âme Studio continues to blur the line between art, design, and community. At its beautiful new space in Umm Ramool, Âme is hosting a series of public workshops throughout November, inviting participants of all ages to explore their creativity. From Perfume and Soy Wax Candle Making to Bukhoor Crafting and Ikebana, every session reflects Âme’s signature aesthetic — minimalist, sensory, and deeply intentional. Led by expert instructors, these workshops are not just classes but experiences of connection and craftsmanship, designed for curious minds who find beauty in the process.
Workshops run daily starting November 2nd.

More on Instagram @Amestudio_ae

Haircare: OLAH Haircare

Founded in 2023 by Alia Almarzooqi, OLAH Haircare is rewriting the narrative of Emirati beauty. Inspired by her grandmother’s traditional haircare recipes, Alia transformed a family ritual into a modern, clean beauty movement. Today, OLAH stands for more than natural ingredients — it’s a story of heritage and innovation. Each formula is rigorously tested, fully licensed, and designed for visible results, embodying the brand’s values of self-care, cultural pride, and authenticity.
As OLAH expands across the GCC, it continues to celebrate beauty that’s deeply personal and proudly local.

More on Instagram @Olah.haircare

Jewellery Pop-Up: Tripat

From Amsterdam to Dubai, fine jewelry label Tripat makes its UAE debut with an exclusive pop-up at Kulture House Dubai (21–23 November). Founded by designer Sanah Khurana, the brand reimagines Indian heritage through a modern, minimalist lens. Handcrafted in recycled gold and set with ethically sourced gemstones, each piece feels like a modern heirloom — art for the everyday. The event, “A Garden of Memories,” invites visitors to explore Tripat’s world of design and storytelling, with one attendee winning the chance to co-create a bespoke jewel alongside the designer herself.

More on Instagram @Tripatjewellery

Jewellery to Discover

Nejla Bint Asem

The Jordanian royal and designer Nejla Bint Asem creates jewelry that feels like poetry cast in metal. Each piece carries emotional symbolism — joy, love, strength — through color and form, reinterpreting Jordanian heritage for a modern audience. These jewels are not just adornments, but stories to wear.

More on Najlabintasem.com

Kayaa Jewels

Founded by Aashna Sanghvi, fifth-generation jeweller and visionary behind Kayaa Jewels, this brand brings sustainability to the spotlight with lab-grown diamonds and accessible luxury. Every piece combines timeless beauty with ethical innovation — jewelry that tells a story, and one that feels good to wear. Available now at Kulture House Dubai.

More on Kayaajewels.com

Lana Al Kamal Jewelry

A symphony of architecture and emotion defines Lana Al Kamal’s Ward Collection, an ode to femininity and renewal. Inspired by the rose, each piece captures the delicate geometry of petals through sculptural craftsmanship — wearable art that blooms with meaning. We particularly love the collections's vibrant colors, making your daytime and nighttitme outfits pop

More on LanaAlKamalJewelry.com

Nigaam Jewels

At Nigaam, jewelry transcends ornamentation. Each piece is a masterwork of balance and form, created by artisans whose skill shapes some of the world’s most exceptional treasures. Whether bold or subtle, every design carries the house’s deep understanding of emotion, legacy, and beauty. We're completely obsessed with their use of Diamonds and emeralds in particular with our favorite (husband if you read this) ring being the 'Bypass' ring in 18K yellow gold and diamonds that you need to see for yourself here.

More on Nigaam.com

The Essence of Emirati Luxury

In every corner of the UAE, creativity thrives . Grounded in tradition yet open to the world. Whether it’s a fragrance workshop in Dubai, a Pilates class redefining movement in Abu Dhabi, or a homegrown haircare brand rewriting beauty norms, these stories remind us that luxury in the Emirates isn’t about excess like a lot think, it’s about intention.
This National Day, we celebrate the artisans, founders, and dreamers shaping the country’s next chapter: one creation, one idea, one beautiful detail at a time.