Amina Muaddi Opens First Flagship Boutique on Avenue Montaigne — And It’s as Iconic as You’d Expect

Fashion
July 9, 2025

Now reading: Amina Muaddi Opens First Flagship Boutique on Avenue Montaigne — And It’s as Iconic as You’d Expect

Of course there are the corners at Le Bon Marché, Level Shoes or iconic Harrods. Of course, there was the futuristic pop-up right on Kite Beach in Dubai. Of course there are all the most prestigious online retailers you could think of. But this — this hits harder.

A standalone store on only the most iconic high-end shopping avenue in the world — Montaigne, is a milestone Mrs Muaddi has achieved with her namesake brand of only 8 years old.

And what a debut it is.

Photography/ Charlotte Krieger

On July 8th, 2025, Amina Muaddi officially opened the doors to her first freestanding boutique in Paris — at 6 Avenue Montaigne, no less — the holy ground of couture heritage and 21st-century luxury. What once was a brand associated with drop-only, sold-out-in-seconds hype has now taken root, becoming a physical destination for the label’s global clientele.

“Having a store means having a home,” Muaddi said. “Both for our customers and the brand.” It’s more than retail. It’s resonance. A tactile, emotional, aesthetic encounter with everything the house of Muaddi stands for — sensuality, audacity, craftsmanship, and serious fashion chops.

Photography/Yohann Fontaine

Designed in collaboration with Art Recherche Industrie — the creative force also behind Officine Universelle Buly and Switzerland’s Drei Berge — the space is unapologetically opulent and deeply intentional.

Step inside and you're cocooned by undulating aluminum walls that wrap the boutique like a luminous curtain. Shoebox-style cabinets in lacquered burl walnut pay homage to Art Deco, nodding to the French-Italian heritage at the heart of the brand’s DNA. And right at the center? A rotating round sofa in Muaddi’s signature caramel pink, lit by a sculptural Deco suspension — a fitting throne for the woman whose shoes rule red carpets and IG feeds alike.

It’s Parisian chic meets futuristic femininity. Old-world craft meets now-world energy.

Photography/Yohann Fontaine

To mark the milestone, Muaddi unveiled a capsule collection exclusive to the Avenue Montaigne store. Think: six reimagined shoe icons in new colorways and couture embellishments, including the gold patent Anok slingback and a white feathered Jerry sandal. The crown jewel? A jaw-dropping Ami Clutch, embroidered with mismatched crystal studs — only six pieces made, all numbered.

Photography/Yohann Fontaine

Since launching in 2018, Amina Muaddi has become a shorthand for empowered femininity and viral-worthy glamour. Worn by Rihanna, Dua Lipa, Kendall Jenner and the fashion girl on your street, the brand is known for its architectural heels, crystal embellishments, and the kind of shoe you want to plan your entire outfit around.

This flagship, however, signals something bigger: longevity. And trust that Avenue Montaigne doesn’t just give out addresses. You earn your spot. Welcome home.

More on AminaMuaddi.com

Cover photography/Charlotte Krieger