A New Ramadan Ritual: Amazon UAE and Anas Bukhash Want You to Put Your Phone Down (Just for a Bit)

Ramadan has a funny way of slowing everything down, at least emotionally. The days move fast, but the nights stretch long. Tables get fuller, conversations get deeper, and suddenly everyone is in the same room again.

Enter a new reason to stay there.

This Ramadan, Amazon UAE teamed up with Anas Bukhash to launch After Sunset, a limited-edition version of the #ABTalks card game designed to bring people closer during Iftar and Suhoor, one question at a time

If you’ve ever watched an #ABtalks episode, you already know Anas doesn’t do surface-level (or perhaps you read our interview with him? If not, it's here). His entire universe is built around meaningful conversations, emotional honesty, and asking the kind of questions that make you pause before answering. After Sunset takes that same energy and brings it straight to your dining table.

The game includes thoughtfully curated question cards to spark connection, action cards to lighten the mood, and a special set of AB cards written by Anas himself, designed for everyone aged 13 to 70 (yes, even your uncle who never puts his phone down). It’s made for families, friends, cousins dropping by unannounced, and those post-iftar moments when nobody’s quite ready to leave yet

What we love most? It feels intentional without being heavy.

You don’t need to “perform vulnerability.” You just shuffle the deck, pull a card, and suddenly you’re talking about memories, values, and feelings you didn’t realize were waiting to be shared.

And because this is Ramadan, there’s heart layered into every detail. The AB Question cards feature illustrations created by five young artists from the Rashid Center for People of Determination, adding warmth, colour, and genuine community spirit to the experience.

From a logistics standpoint (because life is busy), After Sunset is available exclusively on Amazon Now with delivery in as little as 15 minutes, which honestly feels very on brand for 2026. It’s priced at AED 130, with free delivery for Prime members, and you can even add a curated selection of Anas’ favourite Ramadan snacks while you’re at it. Full hearts, full bellies, minimal planning.

But beyond the convenience, the idea is simple: create space. Space to talk. Space to listen.
Space to reconnect with the people sitting right in front of you.

In a world that never stops pinging, buzzing, or refreshing, After Sunset feels like a gentle reminder that the best moments don’t live on screens butthey happen around tables, between bites of food, in laughter, reflection, and long pauses.

And honestly? That feels very Ramadan.

Buy the card game here on www.amazon.ae