Usfuur’s “Les Petits Plaisirs”: small joys, softly worn

We’ve had a soft spot for Usfuur since our very first JDEED pop-up in Dubai—when their tiny bird mark and easy, poetic pieces drew people in without trying. The brand speaks in a low voice; you lean closer, and that’s where the love story starts.

This season, Usfuur turns that instinct inward with Les Petits Plaisirs—a tender meditation on everyday beauty rendered in satin-touched gold vermeil, soft silhouettes, and candy-hued stones. The collection is exactly what the name promises: small pleasures, held close. Think joyful charms, rings that echo the softness of confections, and bracelets sprinkled with color—wearable mementos of the moments we almost miss: the first sip of coffee, the hush of afternoon light, a strawberry in summer.

Designer Yara Tlass frames it as a return to presence: “This collection was born from a desire to reconnect with the little things… a reminder that happiness often hides in the ordinary.” It’s an ethos you can feel in the hand—pieces that don’t shout, but stay.

What makes the capsule sing is its edit. La Crème de Fleur—a whimsical cupcake-leaning ring crowned with a carved pink dome and a halo of pavé pink sapphires—reads like a wink you keep to yourself. Pastille Hoops and Glacé Bands bring soft-serve color and texture (sorbet enamels, tiny stones) for stacking that never feels over-styled. And the Golden Charms—a curled-up cat, a lipstick trace, a coffee cup, a ripe strawberry—are intimate icons you can mix like diary entries in gold. Layer one on a chain, or let a cluster tell its own quiet story.

Materials carry the mood. Gold vermeil and luminous enamel give warmth without weight; the candy-tone gems deliver brightness with restraint. Designed to be layered, gifted, or treasured alone, each piece keeps close to the skin and closer to memory—proof that “special” doesn’t need to be loud to last.

For us at JDEED, this is Usfuur at its most “Usfuur”: poetic, precise, and human—exactly the energy they brought to our first Dubai pop-up, and the reason people lingered at their table a little longer.

Les Petits Plaisirs is available online now and will travel through select pop-ups across Europe and the Middle East this fall. If you pick just one piece, make it the charm that feels like you. If you pick two, make them a conversation.

Photography ideas for layout: flat-lay of charms over a coffee saucer; La Crème de Fleur on a pastry napkin; Pastille stacks against a window’s late-day light.

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