Think Pink: Why Breast Health Starts with Awareness, Action, and Self-Love

Every October, the world turns pink — and for good reason. Breast Cancer Awareness Month isn’t just about ribbons and campaigns; it’s about empowerment, education, and survival.

Across the GCC, breast cancer remains the most diagnosed cancer among women — accounting for over one-third of all cases in the UAE alone. But behind these numbers are stories of resilience, strength, and a growing movement toward proactive self-care.

Meet Dr. Erika King, a St. George’s University (SGU) graduate and Breast Surgical Oncologist, who shares five fundamental reminders that every woman should keep in mind. Her message? Knowledge and early detection are the most powerful forms of self-love.

Know Your Normal

Your body speaks — the key is learning its language. Performing monthly self-exams and staying alert to any changes in texture, size, or sensitivity can make all the difference. As Dr. King says, “Early detection begins with self-awareness.”

Prioritize Screenings

For women over 40, regular mammograms are not a luxury — they’re life-saving tools. Screenings can detect cancer before symptoms surface, drastically improving outcomes. Think of it as an annual promise to your future self.

Family History Isn’t Fate

If cancer runs in your family, you’re not powerless. Genetic testing and earlier screenings can offer clarity and control. It’s not about fear — it’s about being informed, proactive, and ready.

Health is a Habit

Movement, mindful eating, and moderation matter. Whether it’s swapping processed snacks for greens or scheduling that morning walk, small changes in daily habits add up. Prevention is cumulative — not instant.

Listen and Act

Breast pain, dimpling, or subtle swelling might seem minor, but intuition is everything. Trust yourself enough to get it checked — it’s not overreacting, it’s being in tune.

This Breast Cancer Awareness Month, JDEED celebrates women taking charge of their health journeys. From local awareness walks to medical breakthroughs, the message remains: early detection saves lives. Beyond the pink ribbons, it’s about prioritizing your body, your future, and your peace of mind.