The Women Shaping Our Fall: 6 Regional Jewelry Designers on JDEED’s Radar

There’s a particular kind of sparkle we chase at JDEED—the quiet, confident kind you notice at coffee, in a taxi window, under night-market lights.

This fall, it belongs to women designing from the region with tenderness and edge; pieces that sit close to the skin and even closer to a story. Here are the names we’re wearing, gifting, and whispering to friends about.

Kayaa Jewels (Dubai) — lab-grown, grown-up.

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Founder Aashna Sanghvi is a fifth-generation diamantaire who chose a new path: 18k gold with lab-grown diamonds as the default, not the compromise. Kayaa’s name nods to hikaya—story—and the brand keeps that promise with edit-friendly staples meant to be lived in, not saved. Think: conscious sparkle that doesn’t kill the mood (or the budget), the ring you forget to take off because it simply belongs.

More on KayaaJewels.com

Twig Fine Jewelry (UAE) — nature, refined.

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Founded by Hessa Al Abdulla, Twig distills organic forms into polished 18k gold and diamond lines—quietly sculptural, never stiff. There’s an honesty to the way she translates bark, petal, ripple; you feel it in how pieces stack without fighting each other. For fall, pair a twig-slender band with your chunkiest knit and let the contrast do the talking.

More on TwigFineJewelry.com

Yuniu Jewels (Dubai) — the memory keepers.

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The new Wevva collection began with a vintage spark and turned into a modern heirloom idea: profiles that hold on to a feeling and carry it forward. Founder Dalia Kombarji speaks of connection and collectability; the jewels are refined but huggable—made to layer now and pass on later. We love them for the small moments: school run, gallery opening, dusk walks—always appropriate, never predictable.

More on YuniuJewels.com

Nejla Bint Asem (Amman) — color with a pulse

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Nejla designs like someone who remembers the exact smell of childhood summers. Gemstones aren’t just stones here; they’re little archives—playful, symbolic, intensely emotional—crafted to become the kind of heirlooms that feel alive on a Tuesday. If you’re craving joy with your jewelry (same), this is a great place to start.

More on NejlaBintAsem.com

Lana Al Kamal Jewelry (Dubai) — architect’s hand, woman’s gaze.

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Former architect Lana Al Kamal brings measured curves, pristine balance, and enamel brights to 18k gold and diamonds, landing in that rare zone: delicate and strong. Her pieces travel well—from ceremony to errands—without changing tone. Think modern femininity, edited and assured; think enamel the color of good lipstick under winter light.

More on LanaAlKamalJewelry.com

Samra's Thaman (Dubai) — geometry with a heartbeat.

‍Samra’s Thaman reads like jewellery engineered for clarity and worn for courage—angles softened into fluid planes of gold, diamonds placed with intent so the light feels orchestrated rather than loud. It’s heritage distilled (think Arabian symmetry, calligraphic rhythm) but cut for the modern day: armour that’s delicate, day-to-night without trying. We love a single Thaman cuff with a white shirt and messy bun—the confidence does the styling.

More on Thamanbysamra.com

Baguette Design (Dubai) — “from sentence to stone.”

‍Emirati designer Fatma Al Bannai starts every jewel as a line in a notebook before it becomes a clean, architectural silhouette—daily luxury written like a diary entry. It’s minimalism that still feels warm; pieces that read personal before they read precious. If you’re building a uniform for fall (knit + trench + one decisive shine), her language of clarity hits just right.

More on Baguettedesign.com