The Way They Wear: Oloof And Dujanah Jarrar, Co-Founders, House Janolo

Style is rarely just about what you wear, but how you wear it. The attitude, the instinct, the way pieces come together without feeling overthought.

The Way She Wears (TWSW) is our way of spotlighting women whose style feels personal, intuitive, and entirely their own. Not trends, not formulas, just a point of view.

Our fourth guests are Oloof and Dujanah, Abu Dhabi born jewelry designers, founders of upcoming label House Janolo. We love their quirky approach to fashion that is so well informed, mixing classic pieces with contemporary ones, always with style. We love their seemingly effortless way to put it all together.

Meet Oloof and Dujanah.

Oloof’s IDs:

Oloof Jarrar , born and raised Abu Dhabi, originally Palestinian -

Co founder of House Janolo and jewelry designer and creative director

When did you know you’d be working in fashion/creative industries?

I’ve always been creative, so it never felt like a big decision, it felt more like following something that was already there. As I got older, I started to understand how to shape that into something real, and fashion just made sense.

I’ve always had an eye for design but also a natural sense of taste and strong instinct across interiors, art, fashion, branding or jewelry. It’s all connected, just different ways of expressing the same perspective.

Who are you fashion icons?

Kate moss, Carrie Bradshaw, Anna Dello Russo, Jane birkin, Rosie Huntington-Whiteley

What are 3 brands you could wear forever?

Saint Laurent, Dries Van Noten, Khaite

Your favorite gem stone?

It’s hard to choose just one, but I’m especially drawn to Paraiba tourmalines, spinels, and aquamarines. Paraibas have that almost electric glow, aquamarines feel very calm and clear, and spinels are interesting because of their range. It reminds me that the same stone can take on completely different personalities.

It’s similar to how I approach style! I don’t fit into one category. It changes with how I feel, there’s always a different vibe.

4 staples everyone should own?

1.Invest in a Great Leather Jacket (Toteme , Khaite , YSL and Nour Hammour all have great ones that will last a long time )

2.Staple sunglasses I love  Jacques Marie Mage , Celine , Toteme and Tom Ford  for sunnies

3.Fun cashmere sweater : Elder Statesman , Adrian Cashmere, Guest In Residence

4.A crisp well tailored tee I love re-done , from Frame and Khaite

⁠A piece worth investing in?

A archival piece from your favorite designer (another version of collecting art)

Your current favourite song, book or tv show?

Song : Pearls - Sade

Tv Show - Outlander

Dujnah's ID:

Palestinian, Abu Dhabi–raised, Co-Founder of House Janolo, Jewelry Designer & Stylist

When did you know you’d be working in fashion/creative industries?

It’s something I always knew, even if I didn’t know exactly what it would look like. From around 14, when my sister and I started a small streetwear project, to deciding to study at Parsons, it was always clear I’d end up doing something creative.

Who are you fashion icons?

Peggy Gugenheim, Diana Vreeland, Miles Davis, Brad Pitt, Elsa Peretti

What are 3 brands you could wear forever?

Saint Laurent, Phoebe Philo, Dries Van Noten

Your favorite gem stone?

It always changes, so I’ll give three for different reasons. My long-time favorite, even before House Janolo, is Paraiba. A stone that constantly inspires my design process are Bi-colour Tourmalines. And more recently, I’ve been drawn to citrines due to their range.

4 staples everyone should own?

1.Colored cashmere socks – my number one styling trick. Even with the most basic outfit, they add something.

Especially on days you don’t feel like trying.

2. A “ludicrously capacious bag”

– something you can throw everything into. I always need a hundred things on me, so this is essential for work, travel, or just daily life.

3. The perfect pair of jeans – harder to find than it sounds. I’m always searching. Vintage is usually the trick beacuse

they stretch and mold to your body. What Goes Around Comes Around in New York has an incredible selection. I’m

also waiting for the Bode x Levi’s drop.

4. A pair of Jacques Marie Mage sunglasses

What are the regional brands you love right now? (joint answer)

There are so many strong designers coming out of the region right now.

In clothing, Espace Meld – 2 incredible friends of mine that do up-cycled, playful couture that’s incredibly creative and unlike anything out there. And Funky Fahad is a classic. A must-visit in Marrakech that has colorful, collectible pieces (don't overlook the headwear). For homeware, Sometimes Studio and Catfish Objects – both Egyptian brands founded by female duos. They play with timeless forms but add this layer of modern eccentricity and maximalism.

A piece worth investing in?

It would be silly not to say House Janolo. But beyond that, a great leather jacket or an everyday black bag – both are

things I find myself reaching for constantly, year-round.

Your current favorite song or tv show?

Song: Right now, Lotus Flower by Radiohead

TV Show: Always Freaks and Geek

Discover House Janolo, here