Scents Of Summer: Our Current Obsessions From Planet Perfume
Perfume isn’t just about smelling good anymore. It’s about entering a room and changing the vibe. It’s about main character energy, about wearing a mood, a moment, or a city.
And this summer, we’re not settling for safe. We’re spraying bold, weird, expensive, spicy, and unforgettable. Here’s the official JDEED fragrance edit to get lost (or found) in.
Fortuitous Finley by Penhaligon’s
Think linen shirts, spontaneous yacht invites, and stolen glances over chilled white wine. Fortuitous Finley is that boy — polite but secretly wild, with notes of eucalyptus, vetiver, and cardamom making you feel freshly shaken, not stirred. A unisex London classic with Mediterranean energy that we can't put down. And have you seen that bottle?
Blanche by Byredo
If purity had a scent, it would smell like Blanche. Delicate yet unmissable, this Byredo cult-favourite blends white rose, peony and musk in a minimalist concoction that whispers luxury. Clean girl aesthetic but elevated — perfect for your UAE beach club mornings or Parisian late-night terraces.
Eau Légendaire by Réserve en Afrique
This one’s a love letter to African heritage, bottled. Bursting with amber, bergamot and tonka bean, Eau Légendaire is rich, warm, and storytelling at its finest. It doesn’t ask for attention — it commands it. A must for summer nights with soul.
Barénia Hair Mist by Hermès
A scent definitely on our podium of new releases since last Fall, Barénia is about to intoxicate us even a step further (in a good way.) Not your average hair mist — this one smells like luxury leather soaked in sunshine. Inspired by the iconic Hermès saddle leather, Barénia wraps your hair in soft musk, rose and powdery iris. Apply post-beach or pre-party. You'll smell like summer in Saint-Tropez.
Isola Verde by Roja Parfums
Isola Verde is escapism in a bottle. Notes of basil, fig, and citrus transport you to a secret garden on an Italian island. It’s fresh, green, and sophisticated — your new favourite for Amalfi coast daydreams (or your Dubai rooftop moments).
Safran Secret by Maison Crivelli
Bold and unafraid, Safran Secret is spicy, addictive, and incredibly chic. Saffron dances with coffee and leather, leaving behind a rich trail that feels mysterious yet inviting. It’s niche, it’s cult, it’s giving CEO energy.
Kurkŷ by Maison Francis Kurkdjian
The scent of mischief. With raspberry, saffron, and creamy ambergris, Kurkŷ is playful but complex — just like us? We think so. One of our favourite perfumers, Francis Kurkdjian, does it again with a fragrance that makes heads turn and conversations start. Spritz, flirt, repeat.
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