RIMOWA Gets in the Groove

RIMOWA has always been about movement — the art of traveling well, with precision, and a little attitude.

Now, the Maison is taking that energy off the runway (or rather, off the airport carousel) and into everyday life with the launch of The Groove Collection: a sleek line of premium leather bags inspired by its legendary luggage.

It’s an expansion that feels inevitable but no less exciting. Designed in Germany and crafted in Italy, the Groove Collection translates RIMOWA’s signature grooves into a new tactile language. The lines are still there — horizontal and vertical, bold and structured — but now softened by supple Italian leather that bends and breathes with the body.

The range features four styles: the Groove Shopping Bag, the Sliding Hobo Bag, and the Cross-Body Bags in Large and Small. Each piece feels distinctly RIMOWA — minimal, intelligent, quietly powerful. The kind of accessory that fits as easily into an airport lounge as it does a city street.

The Groove Shopping Bag nails effortless sophistication with shoulder-to-hand versatility, while the Sliding Hobo brings a more fluid, off-duty vibe — complete with detachable pouches and subtle hardware detailing. Then there’s the Cross-Body, RIMOWA’s boldest statement piece, echoing the architecture of their iconic suitcases with a flash of palladium hardware and a play on matte-and-shine contrast.

Color-wise, the lineup stays classic but with seasonal nods to RIMOWA’s past. Think Black, Silver (a direct homage to the brand’s aluminum roots), and pops of Pink, Burgundy, and Green — each bag grounded in functionality but styled for flair.

“We’re proud to usher in a new era for RIMOWA,” says CEO Hugues Bonnet-Masimbert. “The Groove Collection introduces a new pattern inspired by our design codes — developed in Germany, crafted in Italy, and deeply rooted in the Maison's heritage and creative vision.”

The collection isn’t just about aesthetics; it’s about what RIMOWA does best — blending precision and soul. It’s luggage DNA reimagined for the everyday.

Starting September 22, 2025, the Groove Collection will be available in RIMOWA stores and online at RIMOWA.com, with prices starting at €950 for the small cross-body and going up to €1,700 for the large shopping bag.

Because let’s be honest: mobility never looked this good.

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