Queens of Carats: Meet the Women Redefining Fine Jewelry

Forget the old boys’ club of the jewellery world — a new generation of women designers is setting the rules (and the stones) straight.

Bold, imaginative and unapologetically themselves, these creators aren’t just designing jewellery, they’re shaping legacies. JDEED takes you on a sparkling ride through five names you’ll want to know, wear, and brag about.

Baguette Design — Storytelling in Stones

Emirati designer Fatma Al Bannai has a way of making jewellery feel like poetry. Her brand Baguette Design pays homage to the sleek power of the baguette cut — a shape she loved since childhood — and transforms it into a signature style. But what makes Fatma’s work stand out is her writer’s soul. Each collection is imagined as a story: from love and resilience to identity and strength. Her jewellery is meant to be worn daily, yet carries the depth of a novel.

JDEED pick: The Wishing Well Earrings, a piece that fuses architectural lines with wearable elegance —18 carats of pure love that we love in yellow gold but also exists in rose and white gold. Good luck to decide or...you know...get all three?

See more on BaguetteDesign.com

Archana Aggarwal — The Classic Dreamweaver

With over 25 years of experience, Archana Aggarwal has carved out her place as one of India’s most respected fine jewellery designers. Her label, Archana Aggarwal – Timeless Jewellery, lives up to its name: intricate designs, a love for detail, and pieces that feel just as relevant today as they will decades from now. Archana’s work is all about understated glamour with just the right amount of drama.

JDEED pick: A dazzling statement of elegance, the Ever Glow Ring brings together 18K gold, sparkling diamonds, and vibrant gemstones in a design that feels both timeless and modern. Bold yet refined, it’s the kind of piece that transforms an outfit instantly — whether you’re dressing for a glamorous soirée or adding a touch of glow to your everyday look.

See more on ArchanaAggarwal.com

TRYYST — The Rebel with a Legacy

Born into a family deeply rooted in the jewellery world, Pooja Javeri Shah could have taken the traditional route. Instead, she carved out TRYYST, a brand that feels like a love letter to freedom, individuality and bold design. Based in Dubai, Pooja’s collections (Deco, Terra, Soul) lean on heritage craftsmanship but tell modern stories — they’re youthful, a little rebellious, and endlessly versatile. For Pooja, a ring or a necklace isn’t just an ornament; it’s a reminder to live unscripted.

JDEED pick: The Turtle Big Pendant which frankly is more than jewellery but rather a wearable talisman. Handcrafted in 18kt gold and set with VS natural diamonds, its bold gemstone inlays (Malachite, Mother of Pearl, or Lapis Lazuli) channel the turtle’s timeless symbolism of resilience, longevity, and serenity. A piece that anchors your spirit while elevating your style.

See more on Tryyst.com

Yuniu Jewels — Stories Cast in Gold

When Dalia Kombarji created Yuniu Jewels, she did so with her mother’s love for bespoke jewellery engraved in her memory. Yuniu is rooted in traditional craftsmanship, yet fiercely modern in its aesthetics — pieces are minimal yet striking, designed to be heirlooms that whisper personal stories. With a growing fan base in Saudi Arabia and Qatar, Yuniu Jewels is resonating with a generation that wants jewellery to be both sustainable and soulful.

JDEED pick: The Vinti Fairouz Earrings are a delicate ode to timeless elegance. Crafted in solid 18K gold and set with sparkling round diamonds (0.62ct) paired with a pear-shaped Fairouz gemstone, they strike the perfect balance between modern refinement and classic allure. A made-to-order treasure designed to shine with you, always.

See more on YuniuJewels.com

Khayal Fine Jewelry — Imagination in Motion

Founded by Emirati sisters Maryam and Fatma Sahem, Khayal Fine Jewelry (khayal = imagination in Arabic) is exactly what it says: jewellery as fantasy. Each piece is a dream-turned-reality, feminine yet bold, delicate yet powerful. Launched in 2020, the brand is already redefining fine jewellery in Dubai, giving us designs that feel like wearable works of art — unique, creative, and unapologetically Emirati.

JDEED pick: The Enchanted Earring casts a spell of modern glamour with its radiant silk orange enamel and shimmering VS-SI clarity diamonds set in 18K white gold. Bold yet refined, it’s the kind of piece that transforms an everyday look into pure magic.

See more on KhayalJewelry.com