At JDEED, we don’t just love Raf Simons and Miuccia Prada, we adore them. So when Prada dropped its SS26 collection yesterday during Milan Fashion Week, we tuned in knowing we were about to witness greatness. Spoiler alert: they delivered. Again.
This collection, titled “A Change of Tone,” wasn’t about loud declarations or over-styled gimmicks. It was subtle in the most powerful way. But don’t get it twisted — this wasn’t minimalism, it was clarity. Miuccia and Raf peeled fashion back to its emotional core: soft power, impulse, nature, and ease. And then they made it deliciously weird.


The Prada Guy? He’s Soft, Strong, and Maybe Wears a Bonnet Now
The silhouettes felt like they walked straight out of a Raf-and-Miuccia dream journal: wide-leg trousers with breezy confidence, oversized bloomers giving toddler couture (we’re obsessed), and aprons, bibs, and delicately deconstructed shirting that said, “yes, I’m hot and sensitive.”
And then there were the accessories — JDEED’s personal weakness. Raffia bucket hats that bordered on bonnets, headbands that whispered cottagecore but in Milanese, and bags that were as unbothered as they were directional. We don’t even want to call them "statement pieces", they’re basically lifestyle choices.


Let There Be Light (and Color)
This was a collection grounded in elements — land, sun, air — and it showed. The palette danced from soft lilacs and dusty yellows to neon jolts of green and red. Some looks felt washed by lake water, others sun-bleached and meadow-dipped. Think blending in with nature.
And in a fashion season still clinging to dystopia and drapery, Prada gave us light. Not just in fabric, but in feeling. You could almost hear the water ripple and the wind hum through the clothes — yes, we’re being poetic, and yes, that’s the vibe.

In Raf & Miuccia We Trust
The show felt like a soft protest against the overbuilt, over-conceptualized fashion cycles of recent years. There was no need to explain each look — they spoke in rhythm, in emotion, in Raf-and-Miuccia code. Which, as far as we’re concerned at JDEED, is the only language worth learning.
So no, Raf and Miuccia could never do wrong. And SS26 proves that beyond shaping the narrative, they're somewhat rewriting the rules.
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