Prada Fine Jewelry: Couleur Vivante and the Art of Color

When Prada decides to do fine jewelry, you already know it won’t be just another parade of diamonds.

With Couleur Vivante, the house dives headfirst into the language of color — not the polite kind, but bold, unexpected clashes that feel like Prada at its most rebellious.

Think amethyst against madeira citrine, pink morganite beside peridot, aquamarine coolness warming up next to stones you didn’t even know could exist together. It’s less about tradition, more about contradiction: the gems aren't so much about tradition, here, we want individuality, the Prada way.

Jewelry, But Make It Prada

The pieces themselves play with archetypes: solitaire rings, drop earrings, rivière necklaces, line bracelets. On paper, classic. On the body, subversive. Stones appear to float, proportions are tweaked, asymmetries are celebrated. It’s jewelry liberated from the rules, unapologetically playful, and yes, very Prada.

Faces of the Campaign

To capture the mood, Amanda Gorman, Maya Hawke, and Kim Tae-Ri step in as muses — each shot in monochrome, later washed with translucent veils of color, like portraits framed as living jewels.

Gorman brings poetry and activism, Hawke adds cinematic cool and indie music cred, and Kim Tae-Ri radiates that uniquely magnetic Korean screen presence. Together, they embody what Couleur Vivante is about: multiplicity, nuance, contradiction.

Transparency, Literally

Of course, Prada adds its future-forward twist: every Couleur Vivante jewel is recorded on the Aura Consortium blockchain, letting clients trace their stone from rough to polished, certificate in hand.

The JDEED Take

Prada Fine Jewelry Couleur Vivante is not here to play it safe. It’s color with an attitude, stones styled like fashion statements, and heritage recut for the now. Call it radical classicism, call it subversive elegance — either way, it’s proof that in Prada’s hands, even fine jewelry can feel like rebellion.

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