Miu Miu’s Ramadan Activation In Dubai Is Making Space For Stories

At Alserkal Avenue this Ramadan, Miu Miu is doing something that feels especially resonant for the season.

From February 24 to March 6 at The Yard, the house is unveiling Sunset to Sunrise, a special Dubai activation designed not simply as an event, but as a gathering point — one where cinema, conversation, food, and community come together in a way that feels both intimate and intentional.

Timed to coincide with the holy month, the experience draws from the rhythm that defines Ramadan itself: sunset and sunrise, pause and exchange, reflection and togetherness. As fasts are broken and evenings unfold, Sunset to Sunrise becomes a space for shared presence, oplacing storytelling at its center, and more specifically, the women who carry it forward.

That framing is what makes this programme feel particularly thoughtful. Rather than approaching film as entertainment alone, Miu Miu positions cinema here as a vessel for memory, emotion, and cultural transmission. Across four evenings, from February 25 to 28, the brand partners with Cinema Akil on a curated screening series, followed by conversations curated by Myrna Ayad that expand on women’s stories, inherited narratives, and the quiet but enduring ways memory moves across generations.

The line-up is strong, and deeply regionally attuned. Honey, Rain and Dust, directed by Nujoom Alghanem, opens the programme with a poetic look at honey specialists navigating environmental and cultural change in the mountains of the UAE. Hijra, directed by Shahad Ameen, follows a grandmother and her granddaughters on a journey across Saudi Arabia toward Mecca, where disappearance, identity, and resilience intertwine. Cotton Queen, making its UAE premiere, brings viewers into a Sudanese cotton-farming village, where a teenage girl confronts the push and pull between modern development and tradition. Then comes Bye Bye Tiberias, Lina Soualem’s moving documentary tracing memory, exile, and family history across four generations through the story of actress Hiam Abbass and her return to her Palestinian birthplace.

Each screening is paired with a conversation that pushes the evening beyond viewing and into reflection. The titles alone set the tone: At Sunset: The Women Who Hold the Story, In Motion: Stories That Travel, Toward Sunrise: Labour, Care, and Cultural Stewardship, and Carrying the Story. Together, they build a framework that feels emotionally rich and culturally grounded; not over-explained, not performative, but genuinely considered.

And then the experience shifts. From March 1 to 6, the space transitions into a more open communal format, with workshops, animations, and scheduled artistic performances welcoming the public in. Throughout the full duration of the activation, guests can also experience a culinary offering imagined by Nala, adding another layer of hospitality to the setting.

What makes Miu Miu Sunset to Sunrise stand out is that it does not lean on spectacle for its impact. Instead, it taps into something softer and far more lasting: the power of gathering, the intimacy of shared stories, and the significance of creating space for women’s voices during a month shaped by ritual, reflection, and community. In a city that knows how to do scale, this feels like a reminder that sometimes the most meaningful luxury lies in atmosphere, intention, and the conversations that stay with you long after the night ends.

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PROGRAM:

Wednesday, 25 February

Honey, Rain and Dust Film Screening
Conversation: At Sunset: The Women Who Hold the Story
With Nujoom Alghanem & Munira Al Sayegh & Moderated by Hind Mezaina

Thursday, 26 February
Hijra Film Screening
Conversation: In Motion: Stories That Travel
With Ghaliah Amin & Nora Razian & Moderated by May Al Dabbagh

Friday, 27 February
Cotton Queen Film Screening, UAE Premiere
Conversation: Toward Sunrise: Labour, Care, and Cultural Stewardship
With Suzannah Mirghani & Salma Shaheem & Moderated by Laila Binbrek

Saturday, 28 February
Bye Bye Tiberias Film Screening
Conversation: Carrying the Story
With Lina Soualem & Butheina Hamed Kazim

From 1 to 6 March, the experience transitions into a communal space, with workshops, animations, and scheduled artistic performances open to the public.Guests will also enjoy a dedicated culinary experience imagined by Nala at the Miu Miu Sunset to Sunrise space throughout the full duration of the activation.

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