KAYALI x CHALK Is the Kind of Beauty Moment Dubai Does Best

Now that's one collab that really makes sense to us. This April, everyone's favourite perfume brand KAYALI and everyone's favourite salon CHALK are coming together in Alserkal Avenue for a limited-time takeover and it's looking iconic.

Two homegrown brands, both rooted in Dubai, both built around community and self-expression, meeting somewhere in the middle.

And that middle space is where things get interesting.

More than a beauty appointment

Running from April 27 to May 3, the collaboration transforms CHALK into something softer, more playful, and entirely sensorial.

Hair becomes just one part of the experience. There’s scent, mood, energy. While you'd usually walk in for a treatment, now you're literally stepping into the KAYALI Eden universe, where everything is designed to feel a little more immersive, a little more personal.

At the centre of it is the layering bar, where guests are invited to explore, mix, and build their own scent identity using KAYALI’s latest launches, Eden Sweet Peach | 35 and Eden Plush Pear | 23.

Spray, layer, play.

A space that moves with you

The CHALKBOOTH, already something of a signature, is reimagined through the Eden lens. It becomes part of the experience rather than an add-on, a place to capture the aftermath of it all, post-glam, post-scent, post-moment.

Even the details feel considered.

From curated coffee by Subko to light bites inspired by the fragrance notes, the collaboration leans into the idea that beauty doesn’t exist in isolation. It’s tied to how you feel, what you smell, what you taste, the environment around you.

Community, but actually

There’s a word that gets used a lot, community. But here, it feels grounded. As Mona Kattan puts it, the intention behind KAYALI has always been about connection and storytelling, and this collaboration is a way of bringing that back to the people who shaped it.

This space was created for people to show up, unwind, experiment, and leave feeling something, whether that’s confidence, ease, or just a small reset in the middle of the week.

Guests leave with more than just a treatment: they'll get a curated goodie bag, samples from the Eden collection, CHALK essentials, small extensions of the experience that carry beyond the space.

KAYALI x CHALK does well is something Dubai doesn’t always get credit for: creating moments that feel personal and not performative, where beauty isn’t just something you book but you truly experience.

When and where

April 27 – May 3, 2026
CHALK, Alserkal Avenue, Dubai