KAYALI and Magnolia Bakery Team Up for the Sweetest Collaboration of the Season

To celebrate the launch of Yum Vanilla Cupcake | 108, Mona Kattan's fragrance brand is partnering with Magnolia Bakery on a limited-edition cupcake collection across the UAE.

If you've ever wished your favourite dessert came in perfume form, Mona Kattan might have just made it happen. KAYALI is celebrating the launch of its latest fragrance, Yum Vanilla Cupcake | 108 Eau de Parfum, with a delicious collaboration with New York's iconic Magnolia Bakery, bringing together two worlds that have more in common than you might think.

Launching across Magnolia Bakery locations in the UAE on November 5, the limited-edition collection takes the bakery's signature white vanilla cupcakes and gives them a KAYALI makeover, complete with colourful sprinkles and a custom white chocolate plaque. The design mirrors the playful packaging of the new fragrance, including its special-edition bottle decorated with rainbow sprinkles.

The collaboration is rooted in a particularly personal memory for KAYALI founder Mona Kattan. Inspired by her earliest memories of vanilla and the excitement of childhood birthday celebrations, Yum Vanilla Cupcake | 108 is designed to capture the comforting, nostalgic feeling of freshly frosted cupcakes. With notes of bright lemon sugar, white caramel and rich vanilla frosting, the fragrance continues KAYALI's exploration of gourmand scents, this time leaning fully into the world of desserts.

For Kattan, Magnolia Bakery was an obvious choice. Known for its iconic cupcakes and much-loved banana pudding, the New York institution has built a following around familiar, comforting desserts. Bringing the two brands together allows customers to experience the inspiration behind the fragrance in a rather literal way, through both scent and taste. And there's an extra treat involved! Customers purchasing a box of six limited-edition KAYALI x Magnolia Bakery cupcakes will receive a complimentary 1.5ml sample of Yum Vanilla Cupcake | 108 Eau de Parfum, alongside a KAYALI sticker sheet, while stocks last. It's an opportunity to try the fragrance while enjoying the dessert that inspired it.

The partnership arrives as gourmand fragrances continue to hold a prominent place in the beauty world, with notes traditionally associated with food finding their way into increasingly playful perfume compositions. For KAYALI, a brand that has made fragrance layering and expressive scent combinations central to its identity, the collaboration feels like a natural extension of its universe.

Founded in 2018 by Mona Kattan, KAYALI has developed a distinctive approach to perfumery rooted in Middle Eastern fragrance traditions, personal memories and the pleasure of experimenting with scent. Its latest launch adds another chapter to that story, bringing together nostalgia, sweetness and a little indulgence.

Yum Vanilla Cupcake | 108 Eau de Parfum launched globally on October 30 in 100ml, 50ml and 10ml formats, with a limited-edition 50ml sprinkle bottle also available for the festive season.

As for the cupcakes, they'll be available at participating Magnolia Bakery locations across Dubai and Abu Dhabi from November 5 until December 6, 2026.