Glow Hour: Aurea Brings Collagen Matcha Magic to Dubai’s Wellness Scene

At JDEED, we’ve always believed that rituals—especially morning ones—set the tone for everything. Some light candles, others swear by a face mist and a playlist. For us lately, it’s been a scoop of collagen matcha and a deep breath before the day begins.

So when we heard that Aurea, the cult German wellness brand, was launching in Dubai, it felt like the start of something aligned.

Aurea’s Dubai debut isn’t just another supplement launch—it’s a wellness moment with attitude. After making quiet waves in London with their science-backed personalized vitamins, the brand now arrives in the Middle East to introduce what might be its most buzzworthy product yet: Collagen Matcha. Think ceremonial-grade green tea meets premium marine collagen—clinically proven to boost skin elasticity, strengthen hair and nails, and visibly reduce fine lines. It’s beauty, discipline, and ritual in one luminous scoop.

Rooted in German bioengineering and built for today’s intentional, high-functioning woman, Aurea delivers formulas that are chicly clinical, glow-forward, and totally addictive. The design is minimal, the results maximal.

For its regional rollout, the brand is taking a community-first approach, launching with a curated event in Dubai and tapping into the city’s growing wellness culture. That means tastings, collaborations, and a lineup of inspiring women who understand that radiance isn’t rushed—it’s built, sip by sip.

Aurea isn’t here to follow trends—it’s here to refine your ritual.

‍Discover more on clubaurea.com