EmpowerHer Brings a Festive Winter Wonderland to Dubai Mall

After a summer season that drew crowds and conversation, EmpowerHer returns to Dubai Mall with a holiday twist. From December 8 to 28, the platform unveils its first ever Winter Wonderland, a festive pop-up created in collaboration with EMAAR and perfectly timed with the mall’s annual holiday campaign.

The result is a full winterscape in the heart of Dubai Mall. Think immersive décor, sparkling lights, and that unmistakable December energy, all wrapped around a curated marketplace featuring more than 60 regional and international brands. EmpowerHer has always championed discovery, and this edition brings together everything from fashion and abayas to jewellery, skincare, perfumes and gifting essentials. Homegrown names like Setrah, Carat Craft, and Ikkiu join global newcomers, offering a holiday edit that feels both regional and refreshingly diverse.

This season’s pop-up also expands into homeware, with brands like Ikkiu and Pluto Deco offering décor pieces to bring a festive atmosphere into your home. Whether you are shopping for loved ones or simply indulging in a little seasonal self-gifting, the curation hits all the right notes.

Set beside Galeries Lafayette and adjacent to The District, the location could not be more convenient for holiday wanderers drifting between decorations, hot chocolates and last-minute gift runs. The experience goes beyond browsing, with live entertainment, carols, music performances and family-friendly workshops planned throughout the three-week celebration.

Of course, no EmpowerHer event is complete without a moment for regional creators to shine. Influencer Hala will showcase OFA Jewelry during the opening round, while beauty favourite Narin launches Narins Beauty in person with a special meet and greet on December 16 from 6 to 8 PM.

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Among the brands taking part this season is a mix that beautifully reflects the region’s creative landscape. Fashion finds sit alongside artisanal jewellery, modern abayas and festive gifting gems. Labels such as Turana Atash London, Takara, Tensplace, Nabat and Hagat, Setrah, Balena, Basic Abaya and Narcise Couture bring a spectrum of ready-to-wear and modest fashion to explore.

The jewellery offering is equally rich, with Carat Craft Fine Jewelry, Evara Diamonds, Joubijoux, Mas Jewels, Mayra Jewelry, Calmeus Jewelry, Idman, Zoppini, Elly, By Farida and more presenting pieces that range from everyday sparkle to statement heirlooms.

For beauty lovers, Pearl Scent, The Perfume Bar, Adira Skin, Siyate, Reachful Beauty, Silkylicious, Hello Angel and others bring skincare rituals, perfumes and thoughtful wellbeing essentials.

Those decorating for the season will find homeware and decor from Ikkiu, Pluto Deco, Moushe Design and Maveroc, and UAE Christmas Store, adding festive charm to any space.

Accessories and lifestyle pieces from Knotty Dreams, Tilahn, NABIL Studio, Hala Pop, JOY and CO, Dammah Store, 229 Boutique, Bride to Be, Kallirroi Concept, ABAY, Jamila Bags and many others complete the experience. The result is a marketplace that feels alive, diverse and thoughtfully curated — a true reflection of EmpowerHer’s mission to champion creativity in all its forms.

EmpowerHer’s Winter Wonderland brings together the heartbeat of the region’s creative scene at the year’s most festive moment. It celebrates women-led ventures, independent designers and the joy of discovery, all in one of Dubai’s most iconic spaces. A holiday market, a festive escape and a cultural snapshot, all wrapped into one.

More info on Instagram.com/Empowerher_ae