Boucheron Turns Sand Into Gold

Leave it to Boucheron to make you look twice at what’s under your feet.

For Fall 2025, the Maison unveils its Innovation Capsule: the Quatre Sand Cuff, and yes, it’s exactly what it sounds like — sand transformed into high jewelry.

The idea comes from Creative Director Claire Choisne, who has made it her signature to twist expectations of what jewelry can be. This time, she’s turned to 3D sand-printing technology, a process borrowed from industries like aeronautics, to shape black sand into bold sculptural cuffs, edged with yellow gold. The pieces feel both raw and refined — the kind of duality Boucheron thrives on.

The capsule includes seven designs, from a striking XXL Clou de Paris cuff to slimmer stackable bangles, all playing with the tension between gritty sand and glowing gold. The finish is unexpected: matte, textured, but instantly luxurious.

Of course, this isn’t Choisne’s first material rebellion. Think denim set with diamonds back in 2020, holographic coatings in 2021, aluminum in 2023, and even memory glass in 2024. Sand is just the latest chapter in a story of daring innovation, but one that carries a kind of poetry too — something once fleeting and impermanent, now frozen in time as a piece of jewelry.

The cuffs are sealed with a protective coating that keeps their deep black hue while letting the grainy texture shine through. No visible clasps, no distraction — just clean lines and strong silhouettes that feel both modern and timeless.

With the Quatre Sand Cuff, Boucheron reminds us that luxury isn’t just about rare gems. Sometimes, it’s about seeing the extraordinary in the everyday — and daring to make it eternal.

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