7 Jewelry Brands That Deserve a Spot in Your Treasure Box

The Middle East has long dazzled the world with its golden heritage, and today’s regional jewelry designers are no exception.

Blending heritage with high fashion, and craftsmanship with innovation, these brands are creating pieces that sparkle with story, soul, and style. Whether you're into sculptural silver, playful charms, or timeless diamonds, here are the must-follow names redefining jewelry from the region - and beyond - right now.

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AMENDE – Where Grace Meets Gold (Saudi Arabia)

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Founded by the elegant and quietly revolutionary Jumana Aldakhil, Amende is rewriting the codes of classic jewelry from the heart of Riyadh. With her debut collection Allure, Jumana brings her vision of modern Arab femininity to life through pieces that whisper rather than shout; she expressed:  “I wanted to create jewellery that felt personal - pieces that speak softly, but leave a lasting impression,” says Jumana. “As a Saudi designer, it’s also important to me that the brand reflectsa modern Arab identity: elegant, expressive and confident.” Think fluid 18k gold silhouettes, delicate diamonds, and an aura of timeless charm. But Amende isn’t just about aesthetics—it's about emotion. Born from a personal moment (a gift for her mother), the brand is deeply intimate, yet speaks universally to women who lead with quiet confidence. You won’t find trend-chasing here—just heirlooms in the making.

More on their instagram @amendejewellery

Appear – Astrology Meets Minimalism (Kuwait)

‍Zaina Zainal’s Appear brand understands something essential: jewelry should reflect who you are, not just what you wear. With its collection Not Just a Sign, Appear goes beyond zodiac chic. Each 18k gold necklace is sleek, soulful, and can even be engraved on the back, making it the perfect personal keepsake. Appear nails the sweet spot between simplicity and symbolism, designing clean geometric shapes with emotional depth. “This collection is about more than just astrology,” says founder Zaina Zainal. “It’s about offering women a beautiful way to celebrate who they are, in a design that’s timeless and versatile,” she concludes.

If you love jewelry that’s stylish but still speaks to your soul, this Kuwaiti label is your cosmic match. And if you know us at JDEED, you'd know that we love nothing more than an astrological reference.

More on their Instagram @yourappear

Sapfira – Sculptural Statements in Silver (Monaco-based, Regional Spirit)

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Enter the liquid world of Sapfira, where metal flows like mercury and jewelry becomes wearable sculpture. Founded by gemologist Valeriya Hordiyenko, this brand is a visual love letter to movement, strength, and minimalism. The Mercurial collection’s sweeping, mirror-polished curves in sterling silver feel like the future: gender-fluid, daring, and emotionally rich. Enhanced with ethically sourced stones and lab-grown diamonds, Sapfira proves that sustainability and edge can go hand in hand. For those who treat their jewelry like modern art, Sapfira is your silver siren. Also we're OBSESSED - yes capital letters obsessed- with the rings pictures above and they've definitely made it to the top of our wishlist right about now.

More on their Instagram @sapfira_jewerly

TOi Fine Jewelry – Dubai’s Golden Love Letter (UAE)

‍TOi Fine Jewelry is a sparkling celebration of Dubai’s soul. With its latest launch, Sparkle Dubai, this Emirati brand captures the city’s golden light, architectural flair, and limitless spirit. Each design reinterprets TOi’s signature sparkle motif to reflect empowerment and individuality—fitting, since the collection was unveiled in Bloomingdale’s Dubai Mall with fully immersive flair. Whether it's the desert shimmer or the futuristic skyline that inspires you, TOi turns the city’s essence into something tangible and timeless.

More on their Instagram @jewelrybytoi

Zei Jewels – For Dreamers, Storytellers, and Style Chameleons (UAE)

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Dounia Lahlou’s Zei Jewels is for those who see the world in stories—and want to wear them. This Dubai-based brand brings together the majesty of the stars (Celestial Collection) and the mysteries of the ocean (Under the Sea) in pieces that feel both whimsical and elevated. But the real showstopper? Each piece comes with 12 interchangeable backplates, meaning you can switch up the color and vibe depending on your mood—13 styles in one! Zei Jewels is not just about beauty, it’s about freedom: to transform, to express, to play. And for indecisive souls like us, it's basically the perfect options. Your mood of the day translated into your jewelry? Sign us up.

More on their Instagram @zei.jewels

94 Jewelry – The Power of a Pendant (UAE)

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With its Aurora collection, Emirati label 94 Jewelry embraces the magic of metamorphosis. The three pendant designs—featuring radiant stones like lapis, malachite, and turquoise—can be worn multiple ways, thanks to clever engineering and thoughtful design. Whether you're going for moody onyx at night or dreamy mother of pearl by day, these pieces transition with you. Bold, ridged frames and glowing semi-precious stones create an aesthetic that’s equal parts celestial and chic. 94 Jewelry invites wearers to reflect their own light.

More on their Instagram @94.jewelry

Elyamm – Poetry in Gold (Oman)

‍With roots in Oman and a heart full of meaning, Elyamm is the brainchild of two sisters who’ve reimagined fine jewelry through the lens of intimacy and elegance. Their debut collection, Zigzag, plays with structure and symbolism, drawing from a centuries-old motif found across nature and architecture. Think angular lines in 18k gold, softened by spherical elements that symbolize harmony and wholeness—a poetic nod to life’s balance. What makes Elyamm stand out is its seamless marriage of heritage and refinement: pieces that feel rooted in tradition, yet completely wearable today. Whether layered for a bold statement or worn solo for subtle sophistication, Elyamm’s creations are the kind of heirlooms you don’t want to keep in a safe—they’re meant to be lived in, loved, and passed on.

More on their Instagram @elyammjewellery
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